As a Director of Performance Marketing Science your curiosity never ends. The next question is always on your mind, helping you to demonstrate the value of analytics to internal and external stakeholders. You bring 10+ years of experience, setting the vision and being accountable for the design and implementation of data-driven marketing strategies and insights for clients, with a demonstrated expertise in at least two of the following areas: tracking and measurement, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience identifying opportunities to expand client engagements and grow revenue, influencing client behavior and decisions through coherent and consistently delivered advice. You excel at managing team deliverables across multiple workstreams, setting the frameworks and processes used for task management and prioritization. You also thrive in a global operations context, working on multi-disciplinary projects to drive data-driven best practices and thought leadership.

Leveraging your leadership skills to supervise and develop a passionate team (including their work priorities, timelines, deliverables, and training) is something you’re looking for. And you’ll expose your team members to all Marketing Science sub-disciplines to help develop their expertise.

You will:

• Understand data, data management, data infrastructure, and marketing applications.
• Effectively communicate and present complex technical concepts to non-technical audiences.
• Proven team and project management skills including training and staff development.
• Use empirical practice in digital experience design and optimization.
• Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
• Creatively solve problems, improve processes, and design methodically.

You have:

• 10+ years in the marketing industry.
• 5+ years in the online measurement industry managing teams.
• An insatiable curiosity and sense of humor.
• Strong collaboration, project management, and team building skills. 
• Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.
• Mentorship and management skills for team members.
• Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
• Ability to articulate ideas and concepts in visually interesting and compelling formats.
• An understanding that each project and problem requires a fresh approach.
• Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
• Understanding of various analytics key performance metrics and tag/taxonomy management systems, including Adobe Experience Platform.
• Technical knowledge of enterprise and marketing technology ecosystems, including: database systems, marketing and customer cloud and the ad-tech supply-chain.
• Experience in leading an organization’s testing program, and expert knowledge of the market-leading platforms and their strengths and weaknesses.
• Expert understanding of the media landscape, and extensive experience using data to assist in the creation and validation of media strategies and tactical plans.
• Knowledge of traditional, digital, and search advertizing and how it is planned and executed.
• Experience with identifying opportunities to integrate Customer Relationship Management (CRM) data to support digital marketing initiatives

What We Offer

● Global maternity and parental leave● Competitive benefits packages● Vacation, compassionate leave, wellness days, and flex days● Six free therapy sessions through Therify● Access to online services for families and new parents● Hybrid work options● Extensive winter holiday office closures● Summer Fridays (off at 3:00 PM local time every Friday)● Diversity and Inclusion Board with 12 affinity groups● Funding towards internal learning and development● Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration and team relationships.

Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx