As a Marketing Science Lead your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to stakeholders. You have in-depth experience working with digital analytics and marketing technology platforms, know how to use them to build personalized customer experiences, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.

You’re an expert at architecting and implementing analytics solutions to enable the measurement of connected experiences. You have a strong comprehension of technical integrations and data structures used to support digital properties and advertising vendors – and stay on top of industry changes to keep your knowledge sharp.

Gaining leadership experience by managing and developing the skills of a passionate team of Analytics is something you’re looking for. And you’re ready to expose your team to all sub-disciplines—because you believe it’s crucial to cultivate their expertise for both team development and client needs.

You will:

• Partner with cross-functional teams to expand analytics capabilities and deliver relevant, personalized experiences for customers across all channels.
• Shape analytics deliverables and provide point of view on methodology and technology.
• Think strategically about how data, media performance, and content can be used to deliver smarter experiences and stronger business outcomes.
• Design and lead the implementation of data collection tools to enable cross-channel measurement, and improve single view of customer data.
• Possess very strong interpersonal and team-building skills, with the ability to foster a cohesive and effective work environment.
• Work closely with the global Marketing Science organization as well as Media, Strategy, Creative, and Client Service Teams to apply best practices across Critical Mass.
• Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.

You have:

• Experience with two or more of the below:
  • Web Analytics Tools – Google Analytics, Adobe Analytics, etc.
  • Tag Management Systems – Google Tag Manager, Adobe Launch, Tealium, etc.
  • Data Visualization – Tableau, Datorama, Google Looker Studio, etc.
  • A/B Testing & Personalization – Media Tools, Adobe Target, Monetate (Kibo), etc.
  • Data Engineering – Rivery, PowerBI, SQL, or other ETL tools.
  • Statistical Programming – Python, R
• Expert knowledge implementing analytics tracking and architecting solutions for website, app, media, or cross-channel measurement.
• Strong understanding of technical integrations and data structures used to support digital analytics tools. Things like URL Parameters, Cookies, Pixels, Tags, etc.
• Familiarity with the major digital marketing channels and basic understanding of paid media tools such as Google Ads, Google Campaign Manager 360, Bing Ads, Facebook Ads, X Ads, LinkedIn Ads, etc.
• Strong knowledge of current issues and trends within the online marketing industry with an emphasis on emerging web and marketing technology (MarTech) platforms.
• Excellent communication and presentation skills to a variety of audiences, including creative, tech, media, project management, account, and client teams.
• An understanding that each project and problem requires a fresh approach.

What We Offer

● Global maternity and parental leave● Competitive benefits packages● Vacation, compassionate leave, wellness days, and flex days● Six free therapy sessions through Therify● Access to online services for families and new parents● Hybrid work options● Extensive winter holiday office closures● Summer Fridays (off at 3:00 PM local time every Friday)● Diversity and Inclusion Board with 12 affinity groups● Funding towards internal learning and development● Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning

Improve collaboration and team relationships.

Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx