Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: MarTech Director 

Location: London, England, United Kingdom

We’re looking for an experienced MarTech Director to join our rapidly expanding Data-Driven Marketing team, based in our head office in Angel, London. MarTech sits at the heart of our mission to build and run bespoke marketing ecosystems for clients through best-in-class people, processes, and technology. This role will be pivotal in setting up and carving out this function across the business, contributing significantly to our growing capability in this space.

Key objectives:

• Support clients on the effective transformation and effectiveness of their marketing automation efforts
• Build and grow the marketing technology capabilities within the team and business
• Consult with clients on strategy and lead the data campaign management teams

• Lead strategic and consultative planning efforts for clients - running workshops and discoveries, developing transformation roadmaps and implementation plans
• Identify trapped value and opportunities to enhance the effectiveness of clients’ marketing automation platforms and wider data ecosystem i.e. CDP / Data Warehousing, third-party providers
• Engage with a wide range of clients, from manager to CMO, to guide their marketing automation efforts and sell relevant solutions
• Lead the CRM campaign automation team, ensuring best-in-class implementation, right-first-time delivery, and effective collaboration with other teams (Data Strategy, Analytics, Strategy, Creative, Account Management)
• For more sophisticated CRM programmes, support the campaign management team with hands on implementation expertise and best practice approaches to ways of working and QA
• Own MarTech accreditation and certification strategy for our business – undertaking certifications, new partnership opportunities, demos and training
• Consult with clients on their CDPs and oter data warehouses and how these seamlessly integrate with their marketing automation platforms and CRM efforts
• Support broader teams in the business on how to leverage the best other creative technologies such as Creative X, Dragonfly AI
• Support internal data team infrastructure building and optimisation where appropriate, specifically Google Marketing Cloud
• Provide thought leadership for clients on best-practice and what’s new in MarTech, particularly focussing on AI capabilities
• Advice on and support in the usage of third-party tools that aid CRM communications and personalisation, such as Moveable Ink and Phrasee
• Maintain a keen awareness of industry advancements and continually push the boundaries of what marketing technology can achieve, particularly in the AI / Gen AI space
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

• Proven experience establishing and growing a business function
• Strong expertise of Salesforce Marketing Cloud, Braze, and HubSpot, with a strong grasp of their technical and functional capabilities
• Salesforce Marketing Cloud (ideally admin & consultant) & Braze certified
• Extensive experience in how to translate consumer lifecycle programmes / functionality advancements into MarTech platforms (implementation, delivery and optimisation)
• Strong knowledge of data warehousing / CDPs (e.g. Treasure Data, Snowflake, AWS, and Big Query)
• Expertise in email deployment process and associated languages (HTML, CSS, AMP Scripts, and JavaScript)
• Excellent critical-thinking and problem-solving skills
• Strong communication and stakeholder management skills, comfortable influencing all levels of seniority
• A collaborative team player with an open mind and a willingness to lead in a fast-paced, evolving environment
• A keen eye for the future, particularly in driving forward product offerings related to AI and MarTech advancements
• Desire to continually learn and push the boundaries of what marketing technology can achieve
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

Req ID: 11380

#LI-LE1 #LI-director #LI-Onsite

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations    

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.