You will:

• Develop, execute, and present digital media plans (inclusive of direct & programmatic buys)
• Oversee partner communication, RFP process, plan negotiations and proposal evaluation
• Participate in client presentations and providing insight into digital recommendations
• Lead Planners/Associate Planners in buy execution and career development
• Work with Associate Director to devise complementary digital strategies inclusive direct & programmatic buys
• Support Associate Director with client requests, plan changes, and digital marketplace POVs
• Work with planning team to ensure digital plans are on strategy and budget
• Partner with Marketing Science to analyze campaigns and recommend optimizations to maximize campaign performance
• Maintain an innovation mindset to ensure that plans capitalize on emerging digital trends
• Perform in-depth digital audience analysis including analyzing site information and demographics particular to client needs
• Build and maintain relationships with media publishers and internal agency counterparts
• Demonstrate problem solving and intervention when necessary
• Knowledge-sharing with all team members for best practices

You have:

• Bachelors degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
• 4+ years of related work experience; inclusive of national TV planning and buying
• Strong mathematic and analytical skills
• Effective time management and organizational skills, as well as strong attention to detail
• Knowledge of media consumptions habits across traditional and connected TV/OTT
• Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Technical proficiency with DSP (DV360, TTD, etc) Prisma, DV, IAS, DCM, and Microsoft Suite
• Interest in automotive a plus

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible! CM new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days per week.

The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships
• Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx