We are looking for a proactive, creative, and highly organized Public Relations Specialist to join Mintel’s global marketing team and help drive awareness, authority, and demand across EMEA. As a PR Specialist, you will play a critical role in executing Mintel’s earned- and owned-first marketing strategy, supporting media relations, thought leadership, and integrated campaigns that position Mintel as a leader in predictive intelligence and the future of CPG innovation. This role is designed as a broad, execution-focused position spanning media relations, content, social amplification, and stakeholder collaboration, reflecting the evolving needs of Mintel’s PR function and the shift toward more integrated, high-impact marketing. You will report to the PR Director, EMEA & AMER, and work closely with colleagues across Marketing, Insights, Commercial, and the global PR team.   What you will be doing •Raising brand awareness & authority

• Drive Mintel’s visibility across top-tier (gold list) and regional media in EMEA
• Amplify Mintel’s thought leadership, product innovation, and expert perspectives through PR activity aligned to FY26 priorities
• Support integrated campaigns (e.g., Thought Leadership Program, flagship brand moments, product launches)
• Contribute to the development and growth of Mintel’s podcast as a core thought leadership channel, ensuring alignment with brand positioning and priority narratives

•Running the press office

• Serve as a key point of contact for inbound media inquiries, making sound judgment calls on prioritization and alignment
• Coordinate interview opportunities with Mintel’s analysts and Principal Strategists
• Ensure fast, high-quality responses that reflect Mintel’s authority and positioning

•Storytelling through timely content

• Identify compelling stories from Mintel’s data, insights, and expert POVs
• Write press releases, media pitches, blog content, and supporting materials
• Translate complex insights into clear, engaging narratives for external audiences
• oSupport end-to-end podcast content development, including identifying episode topics aligned to Mintel’s insights, campaigns, and news cycles
• Collaborate with hosts and subject matter experts to shape episode angles, structure, and talking points
• Translate Mintel expert POVs into compelling, audience-first podcast narratives

•Proactive media relations & relationship building

• Build and maintain relationships with key journalists across business, trade, and consumer media
• Proactively pitch stories aligned to news cycles, cultural moments, and Mintel priorities
• Maintain and evolve media lists and databases

•Supporting thought leadership & expert amplification

• Partner with Principal Strategists and analysts to bring expert POVs to market
• Support media training, briefing preparation, and interview coordination
• Help identify opportunities to elevate Mintel voices across media, events, and owned channels

•Integrated marketing & collaboration

• Work closely with Marketing, Insights, and Commercial teams to align PR with campaigns, demand generation, and client engagement
• Ensure consistent messaging across regions and channels
• Ensure podcast content is fully integrated into broader marketing campaigns, thought leadership themes, and commercial priorities

•Podcast planning & execution

• • Support delivery of Mintel’s podcast, from planning through promotion  
  • Identify episode topics aligned to insights, campaigns, and news cycles  
  • Support guest outreach, scheduling, and preparation  
  • Contribute to the development of promotional plans and content to maximize reach and engagement  

•Social & owned channel amplification

• Support the amplification of PR coverage and thought leadership across Mintel’s owned channels
• Develop and support promotional plans for podcast episodes across owned channels, particularly LinkedIn
• Generate ideas for engaging promotional assets, including video clips, audiograms, and social-first content
• Work with Brand/Design to brief and deliver creative assets that maximize reach and engagement

•Measurement & reporting

• Track and report on PR performance, with a focus on quality, impact, and contribution to business goals
• Contribute to regional and global PR reporting
• Use insights to continuously improve PR effectiveness and prioritization
• Track podcast performance (downloads, engagement, reach) and use insights to optimize content, format, and promotion

  Who we are looking for •Strong writer and communicator with the ability to translate data into compelling stories•Demonstrable experience in both reactive and proactive media relations•Interest or experience in podcasting or multimedia content creation, including audio/video storytelling•Highly organized with the ability to manage multiple priorities and projects in a fast-paced environment•Confident working across stakeholders and functions in a global organization•Commercially aware, with an understanding of how PR supports brand, demand, and growth•Proactive, curious, and solutions-oriented with a strong sense of ownership   Skills & experience •Exceptional written and verbal communication skills•Proven ability to pitch media and secure coverage•Strong media relationship-building skills (UK/EMEA experience preferred)•Ability to manage high-volume inbound media requests effectively•Experience creating PR content (press releases, pitches, articles, etc.)•Experience with podcast or video production tools (e.g., Riverside) and familiarity with basic editing/post-production workflows preferred•Strong organizational, planning, and multitasking skills•Ability to perform under pressure and meet tight deadlines•High attention to detail and professionalism•Experience working within corporate structures and approval processes•Proficiency with Microsoft 365 (Teams, Outlook, SharePoint, etc.)•Familiarity with PR and social tools (e.g., Cision, Sprout Social)•Familiarity with recording tools (e.g., Riverside, mics, smartphones)   Qualifications •2-4 years of experience in PR, Communications, or a related field (agency or in-house)   Why join Mintel?You’ll be part of a global, collaborative team working at the intersection of predictive analytics, data science and advanced AI, and human expertise and storytelling—helping shape how brands understand consumers and make better CPG innovation decisions.

 

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