See yourself at Twilio

Join the team as Twilio’s next Principal Digital Marketing Manager.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we have presence throughout South America, Europe, Asia and Australia. We're on a journey to becoming a global company that actively opposes racism and all forms of oppression and bias. At Twilio, we support diversity, equity & inclusion wherever we do business.

About the job

This position is needed to spearhead advanced technical SEO strategies, ensuring a profound impact on our digital presence by enhancing website visibility, optimizing structured data with precision, and driving innovation in semantic search techniques. This role will play a pivotal role in elevating our online performance, leading cross-functional teams to navigate complex technical challenges, and ultimately positioning our brand at the forefront of search engine rankings. The ideal candidate will not only fortify our current SEO practices but also lay the foundation for continuous improvement, fostering a sustainable and competitive online presence.

Responsibilities

In this role, you’ll:

• Develop and implement comprehensive SEO strategies to enhance website visibility and ranking on search engines, inclusive of the creation and optimization of JSON-LS structured data for enhanced search engine results features.
• Develop roadmaps and recommendations targeted at improving SEO and Marketing performance
• Conduct thorough technical SEO audits, identifying and resolving issues related to crawlability, indexing, and site architecture.
• Collaborate with cross-functional teams to ensure SEO best practices are integrated into website development and content creation processes.
• Monitor and analyze website performance metrics, providing regular reports and actionable insights to improve organic search performance.
• Stay abreast of industry trends and search engine algorithm updates to adapt strategies accordingly.
• Optimize on-page elements, including metadata, headings, and content, to improve keyword relevance and user experience.
• Lead initiatives for link-building strategies and backlink analysis to enhance domain authority.
• Implement and manage SEO tools for tracking, analysis, and performance monitoring.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Proven experience8-10 years as a Technical SEO Manager or similar role.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in using SEO tools such as Google Analytics, Search Console, SEMrush, Screaming Frog, Ahref and Conductor etc.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Solid understanding of HTML, CSS, JavaScript, and website architecture.
• Experience working on enterprise-level sites, including multilingual sites.
• Ability to recognize common technical issues and explain their solutions coherently in plain speak, ensuring that teammates understand the recommendations.
• Excellent project management and communication skills.

Desired:

• Knowledge of schema markup and structured data implementation.
• Proven success in improving organic search rankings for high-traffic websites.
• Understanding of user experience (UX) principles and their impact on SEO.

Location 

This role will be remote but is not eligible to be hired in San Francisco, CA, Oakland, CA, San Jose, CA, or the surrounding areas.

Approximately 10% travel is anticipated. 

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

*Please note this role is open to candidates outside of Colorado, California, New York, and Washington. The information below is provided for candidates hired in those locations only.

The estimated pay ranges for this role are as follows:

• Based in Colorado: $135,920 - $169,900.

• Based in New York, Washington State or California (outside the San Francisco Bay Area): $143,920 - $179,900.

• This role may be eligible to participate in Twilio’s equity plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. 

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodation@twilio.com.