Role: Retail Planner

Location:Hybrid / London (some travel to Nottingham)

Account: 3 large global retailers

ABOUT THE TEAM YOU WILL BE JOINING

You'll join the strategic 'hive mind' at OLIVER, a high-performing, diverse and eclectic group of talents focused on communications planning. You'll join a wider community of strategists from varied disciplines from CX, Social Analytics, Data, eCommerce, etc. You'll be joining a company and strategy leadership team who places a premium on career development. They will over-invest in nurturing and guiding you to the next level in your career. The team also possess a very strong learning culture, and there will be no shortage of mental stimulation from within the team. In short, it is a place you can grow and do your best work. 

WHAT YOU WILL BE DOING IN YOUR ROLE

• The role will sit across a mix of accounts with a focus on retail and shopper marketing.
• You will be supported by a Planning Director and the UK Head of Planning, as well as closely collaborating with the relevant Account Teams.
• You will primarily be based at OLIVER’s London Hub office, a stone’s throw from Exmouth Market. The current expectation is 2 days per week in the office. Plus onsite with clients as per our unique model.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• You are grounded in the basics of retail / shopper account planning
• Harness the power of consumer and shopper insights to demonstrate a profound understanding of their needs, preferences, and shopper motivations
• Utilise data-driven insights to devise targeted marketing campaigns and initiatives that truly resonate.
• Deisgn and execute end-to-end shopper marketing campaigns maximising all touchpoints on the consumer journey, integrating online and offline
• You'll be adept at crafting clear briefs and compelling--watertight--propositions grounded in consumer and shopper insight.
• You are proficient in research (i.e., writing research briefs, collaborating with research partners). You are also able to conduct interviews with stakeholders and customers.
• You are fluent in shopper marketing: customer journey mapping, persona definition, applying behavioural and mission insights.
• Create Compelling Shopper Experiences: Leverage shopper analytics, market research, and competitive intelligence to gain deep insights into shopper behaviors and trends, to identify opportunities for enhancing the overall shopper experience
• Continuously monitor campaign performance, measure ROI, and optimize strategies based on data-driven learnings
• You are an advocate for promoting positive sustainable behaviours and able to put a sustainability lens on the strategic and creative process
• You will be open and willing to attend Change the Brief training and soak up recommended research and reading about sustainability issues
• A strong integrated background would stand you in good stead, or a solid grounding in customer engagement
• You'll be a clear, convincing communicator, able to work in a self-directed way and be highly motivated

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Follow us on  Instagram oliver.talent

Job Id: 8195

#LI-JT1 #LI-Onsite

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.