Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Salesforce Campaign Manager

Location: Budapest, Hungary (Office presence expected at minimum 3 days per week)

This is an exciting and challenging role for an experienced SFMC Campaign Manager who will be joining our newly launched in-house studio team working with a global leader in the drinks industry. The core role will focus on provide expert, hands on support to plan, manage and deploy email CRM campaigns across scheduled sends and also automated/triggers lifecycle journeys. The ideal candidate will be crucial to develop and deliver performance-driving CRM activity using the full site of Salesforce marketing cloud tools and modules and using connected data driven from our Customer Data Platform. As a core member of the team you will be one of our go to SFCM experts helping to share our capability as we continue to grow, spotting and nurturing opportunities for our brands, developing new ways of working and helping to build SFMC and its applications across our teams and brands.   

• Plan, build and execute email communications, campaigns and nurture programs in a flexible and timely manner 
• Design and implement numerous personalization journeys for consumers and prospects that take place in email connecting with digital advertising, on our website leveraging Salesforce Marketing Cloud, and related technologies
• Knowledge of the advanced concepts in Marketing Cloud such as Managing Deliverability, IP Warmups, Throttling and Reputation Management, Cloud Pages etc. 
• Experience of working with JIRA / campaign management solutions is nice to have 
• Having experience on other ESPs dynamic data would be an added advantage. 
• Having an experience of Customer Data Platforms (CDP’s) would be an added advantage. 
• Software: HTML and CSS. Media Queries/ AMP Scripts/JS from layered artwork 
• Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites 

Responsibilities

• Manage set-up and configuration of data-driven campaigns ensuring deliverability
• Working with stakeholders create and implement test strategies, including A/B multivariant testing that maximise conversions.
• Solid technical skills and expertise with HTML and CSS optimized for email deployment 
• Oversee campaigns from creation to analysis and reporting 
• Design and implement numerous personalization journeys for consumers and prospects that take place in email connecting with digital advertising, on our website leveraging Salesforce Marketing Cloud, and related technologies. 
• Ensuring successful rendering across a wide variety of email clients and browsers 
• Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites
• Measurement framework definition, monthly performance reports and ongoing insight and optimisation.  

• Proven experience with Salesforce Marketing Cloud gained in either an agency or inhouse environment  
• Salesforce marketing cloud certified (ideally admin & consultant   
• Strong critical-thinking and problem-solving skills
• Strong background in CRM:  
  • CRM – experience in defining growth (and revenue) generating consumer lifecycle journeys (ideally with a focus on driving direct to consumer engagement & sales), briefing partners to create and setting in place test & earn underpinned by measurement.
• Understanding of; 
  • Digital –  journey analytics, tagging and implementation, platforms such as GA & Adobe  
  • Social – exposure to both paid and organic as well as platforms such as Crimson Hexagon, Sprinklr 

• Desire to continually learn and push the boundaries 
• Excellent communication
• An active interest in behavioural science approaches and techniques – and how this can be delivered through data
• Experienced in applying Marketing Automation (eg SFMC, Adobe, Braze…)/ CDPs (eg Treasure Data. Segment etc..) Campaign Management / ESP tools to consumer challenges and journeys
• Confidence and comfortable working in a fast-paced, changing environment
• Collaborative team player, open minded
• Ability to work with and influence stakeholders at all levels
• Fluent in English is a must.
• Knowledge of other Eastern European languages and cultures as Romanian, Hungarian or Czeck is a plus. 

Req ID: 13384

#LI-AB1 #LI-Hybrid #LI-director

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations    

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.