Media Senior Associate, Digital Activation

Critical Mass is a digital experience design agency focused on making the complex simple for our clients and their customers. Our expertise spans Media, Strategy Consulting, Experience Design, Marketing Communications, Implementation, and Marketing Science.   

About Us:Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 25 years, we helped global brands reimagine digital and transform their businesses through strategic consulting, innovative creative ideas and cutting-edge technology thinking.  

Today, we are 1100 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.  

Our philosophy is grounded in the most important part of the digital experiences we deliver—the customer. We believe that the best customer experiences comprise two interrelated elements. The first is what we call “the invisible,” the hidden platforms, code, and business intelligence (data) that power smarter, more functional, personalized experiences. The second element is “the visible”—the interaction models, creative design, art direction, and content that your customer sees, feels and uses. When these two elements work in sync, and in service to the needs of the customer, then a brand will improve its business results and increase customer loyalty. 

You Have:

• 1+ Years working within Programmatic media buying
• 3+ Years of digital media buying, negotiation and implementation experience in an agency environment is required
• Hands on experience in one or more key social platforms: Facebook, Twitter, Pinterest and Snap
• Campaign ownership: campaign setup, ad creation, QA, pacing/budget management, optimizations
• Experience generating social media plans: audience, platform, placement, ad mix
• Reporting and analytics: ability to craft insights and proficient in excel
• Aptitude for mathematical concepts and an understanding of the digital marketplace
• Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
• Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
• Excellent presentation, verbal, and written skills

ResponsibilitiesThe Senior Associate, Digital Activation is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touch-point to stakeholders across the organization and the client for day to day management and support.Digital Native

• Craft + execute innovative and tactical plans that deliver against and the overarching brand and business objectives
• Evaluate and assess vendors using proprietary research tools and industry knowledge
• Negotiate and execute media buys, collaborate with digital partners to develop test and learn opportunities
• Participate or lead campaign activation and provide client updates on campaign status

Marketplace Navigator

• Be up to speed and fluent on the ever-evolving digital landscape and industry trends
• Attend publisher meetings and develop expertise in digital opportunities, new technologies, digital platforms, innovation, research insights and capabilities, industry learning, etc.
• Collaborate with inter-agency teams and external partners (such as creative agencies, PR, etc.) to manage client needs across all campaign layers

Process Driven

• Responsible and accountable for providing visibility into RFP and plan submissions within the internal planning process to identify opportunities for added client benefits and savings
• Manage trafficking process with outside agencies/publishers, perform campaign QA, retrieve creative specifications from publishers, and coordinate with creative agencies for asset delivery and campaign launch
• Maintain the client billing process with the Associates, Digital Activation

Analytical

• Analyze and optimize plans based on KPI’s and surface insights from data for client reporting
• Develop and present client facing reports on a variety of topics (ie results, competitive, billing, etc.)

Solutions & Priority Oriented

• Help navigate challenges and find solutions and not be afraid to ask for help
• Stay on top of client deliverables and ensures on time delivery
• Develop and train the Associates, via mentorship, arrange training sessions and manage their daily workflow/tasks

The Talent Team at Critical Mass is focused on ensuring we provide the best training, mentorship, and employee experience possible!  CM new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.  The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement

We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Internal Learning and Development programs
• Enterprise-wide employee discounts

The salary range for this role, based in New York is $80,000—$100,000 (USD) and we continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx