Senior Communications Manager, Mexico
Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The community you will join:
The Airbnb Communications team delivers campaigns that keep Airbnb front of mind, helping to stimulate word-of-mouth and supporting direct traffic to the site. We’re seeking an organized, passionate and versatile team contributor to support the international Icons roadmap and support a Global Communications team that is developing year-round campaigns to insert Airbnb into a wide range of pop culture conversations.
The difference you will make:
This Senior Communications Manager role in Mexico City, will be responsible for telling Airbnb's story, with a strong focus on growing positive brand awareness, and executing strategic communication plans in the country with support from the Regional Latam Comms team. The new hire will be working alongside a cross-functional team from the broader Business, Marketing, Policy and Legal teams to maintain the company’s position with relevant stakeholders, supporting the company's voice on a range of topics including increasing brand awareness, driving consumer demand, government regulation, taxes and legal matters among others.
This full-time role will be based in Mexico City, Mexico. The role will report to the Mexico Communications Lead and form part of the broader Latam Communications team.
A typical day:
- Provide guidance and support to the Mexico Policy Team and to the Business on all communications matters.
- Develop a clear and thorough Policy and Corporate communications plan and cadence for the market.
- Identify proactive press opportunities in support of legislative and policy priorities (i.e. moving a bill forward, demonstrating the impact of a tax agreement, outlining our policy positions) as well as business/consumer needs (e.g. pitches involving key target audiences and expansion opportunities for the business from consumers perspective.
- Manage all aspects of reactive press requests and ensure utilization of all tools available (data, industry research, host stories, etc.) to defend Airbnb’s community and brand
- Develop written materials (story pitches, messaging guidelines, Q&As, briefs, presentations, speeches, etc.) and manage approval process with stakeholders
- Help prepare Airbnb spokespeople (Campaign Managers, Country Managers, Airbnb Executives, etc.) for public speaking engagements, media interviews, etc.
- Develop and manage relationships with key reporters in the market.
- Identify proactive press opportunities and drive national/global announcements, in support of policy, corporate and consumer communications goals.
- Identify and drive executive communications opportunities
- Supports local operations for the Global Consumer & Entertainment team in Mexico for international consumer campaigns across Icons, Celebrity Hosting and Local Consumer Campaigns.
- Ability to oversee creative ideation and execution for individual Icons, Consumer, Corporate and Policy Communications campaigns and act as Project Manager and Program Manage
- Develops and manages individual project budget trackers.
- Manages key external agency partners and third party brands, including drafting scopes of works, reviewing creative proposals, term sheets and executing contracts.
- Work effectively within a high-performing international team with evolving priorities and rapidly changing timelines.
Your expertise:
- Bachelor’s Degree
- 8+ years of Communications/Public Relations experience, either working in an agency or in-house
- Fluency in both written and spoken English and Spanish is a must.
- Proven-track record of building and activating effective communications initiatives inside a private company or PR agency.
- Possesses a strong understanding of Mexico’s cultural trends and pop culture and has experience working with industry partners to build effective campaigns.
- Understanding of celebrity/influencer marketing and local social media channels.
- Expert knowledge of Mexico’s media environment and political landscape including public policy matters - more specifically relating to traveling, housing, technology, and the short term rental industry.
- Experience working with and executing celebrity/influencer campaigns.
- Ability to work collaboratively with multi-functional leads in a matrix organization.
- Excellent writing skills with samples to share.
- Creative and strategic thinker
- Passion for Airbnb and the mission of the company.
- Experience working on projects in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Strong verbal communications and interpersonal skills.
- Maintaining enthusiasm and calm demeanor in stressful situations.
- Experience working with and managing multiple stakeholders on cross-functional projects
- Proactive self-starter with a proven track record of taking initiative
- The ideal candidate is proactive, engaged, and solution-oriented
Your Location:
Due to the nature of this position, the successful applicant will need to be based in Mexico City, Mexico to be able to conduct their work.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.