SENIOR ASSOCIATE, PAID SEARCH

As the Senior Associate, Paid Search you will lead the execution of Paid Social campaigns, including review, optimization and reporting. You will be hands-on keys in the social platforms and see campaigns through from start to finish.

Responsibilities:

• You will be responsible for assisting in identifying and scaling cost-effective customer acquisition campaigns across major paid social channels
• You will help develop and execute the campaigns, perform campaign trafficking, and use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals
• Additionally, you will work very closely with different teams, including growth, brand, data and crm
• Plan, design, and execute paid social (Facebook, Pinterest, Snapchat, etc) campaigns from execution to completion
• Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis
• Optimize campaign performance towards activation, retention, and reactivation goals
• Analyze & report on campaign KPIs to key stakeholders
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.—(targeting, optimization, creative direction, etc.)
• Develop relationships with key paid social partners to nurture performance growth
• Provide project management support to ensure deadlines are met
• Create and build new relations with external partners
• Design, implement and analyze A/B split tests across paid social channels
• Work with Brand Team to oversee and provide feedback for paid social creative development

You have:

• 1+ years of work experience; recent and proven experience in Paid Search required; other digital advertising such as analytics, direct, programmatic, and/or social a plus
• Hands-on experience planning/buying across Google Ads and Microsoft Ads
• An in-depth understanding of SEM campaign management and optimization practices
• Knowledge of bid management platforms such as Search Ads 360, Skai (Kenshoo) or Marin
• Exceptional quantitative skills and aptitude including advanced Excel skills
• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
• Excellent organizational skills and the ability to juggle multiple responsibilities
• Strong advanced knowledge of Microsoft software tools including Excel, PowerPoint, and Word
• Confident in analyzing and acting on marketing data

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learningImprove collaboration and team relationships.Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.Salary Range$50,000—$95,000 USD

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx