Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Social Media Manager

Location: London, England, United Kingdom

A LITTLE BIT ABOUT THE ROLE AND TEAM: 

We have been appointed to partner with the marketing team within our client's Healthcare division to drive their brand and content marketing pillar forward. This pillar will focus on growing and elevating our client's brand and event brands. The Brand and content marketing pillar’s primary focus is converting audiences into event attendees, increasing ticket sales, and improving attendee quality. 

Reporting to the Head of Brand and Content, the Social Media Manager must have experience in a similar role with a particular emphasis on B2B expertise. You will be leading social media campaigns, both paid and organic, across various platforms, particularly LinkedIn. Creating engaging digital content and having a robust understanding of targeting key audience groups will be essential. You should be skilled at analysing user data to make informed decisions for continuous improvement across social media channels. 

You will join a team of over 12 individuals and collaborate with the broader marketing team consisting of more than 30 members.  

WHAT YOU’LL BE DOING: 

You’ll be responsible for refreshing our client’s social media presence and creating exciting content that aims to connect with our client’s audiences in an impactful and meaningful way. You will be creating and driving the social media strategy for our client and engaging with key audiences via paid social media campaigns – that result in leads and conversions. You will be strategically minded when it comes to planning and executing digital campaigns, alongside analysing engagement data and identifying trends in customer interactions. 

WHAT IS REQUIRED: 

• A passion for social media and a solid understanding of how to connect with audiences via each platform. 

• Creating / Refreshing the social media presence for a new products and services for our healthcare client. 

• Identifying opportunities for social media channel performance improvement based on user feedback and performance metrics. 

• Evaluating and recommending new social media technologies that may be used for social media management efficiencies. 

• Strategic recommendation on content creation. 

• Knowledge of digital marketing and the role that each digital channel plays. 

• Business acumen and an understanding of budget management and forecasting when running social media campaigns. 

• Developing social media strategies with the aim of increasing brand awareness and customer engagement. 

• Creation of monthly reports for the Head of Brand and Content, outlining any necessary changes to the overall social media plan where you will monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics.   

• Develop and oversee social media campaigns to draw attention to our client’s brand, products and services. 

• Setting measurable goals for social media campaigns, measuring, and showing the ROI. 

• Oversee, plan and deliver content across different platforms using scheduling tools. 

• Manage and facilitate social media communities by responding to social media posts and developing discussions. 

• Analyse competitor activity a curiosity to learn about best practice. 

• Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable. 

• Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables. 

• Detail-driven, self-starting, and critical mind with the ability to handle multiple projects at once. 

WHAT GOOD LOOKS LIKE: 

• Results driven – creation of and delivery against business plans driven by growth targets 

• Confident working autonomously with partner or 3rd party agencies. 

• Excellent presentation skills – both written and spoken. 

• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service. 

• Experience in the Pharmaceutical sector would be a benefit, B2B experience is a must. 

• 5+ years of relevant digital marketing experience in a similar role. 

Req ID: 10632

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations    

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.