As a Vice President in Marketing Science, your curiosity never ends, and your impact goes far beyond analysis. You bring deep expertise across all facets of modern data-driven marketing, using your experience to be a trusted advisor to clients and a mentor to your team. You know how to connect advanced analytics, measurement strategy, and experimentation to drive real business outcomes, and you know how to connect advanced analytics, measurement strategy, and experimentation to drive real business outcomes. You specialize in designing and activating holistic media and digital experience measurement strategies that maximize ROI and customer engagement.

Collaborating with multidisciplinary and cross-agency teams, you lead the design of integrated measurement frameworks, champion rigorous test-and-learn practices, and push the boundaries of what’s possible with data, AI, and emerging technologies. You develop a deep understanding of each client’s category and business context to craft custom data strategies that unlock growth.

You are fluent in the entire Marketing Science ecosystem — from data engineering and governance to modeling and storytelling — and you inspire your team to develop the same well-rounded expertise. You build diverse, high-performing teams, fostering an environment where curiosity, innovation, and practical business thinking thrive together.

You will: 

• Shape and drive integrated media and digital experience measurement strategies that connect customer behaviors, marketing performance, and business impact.
• Apply advanced analytics and AI techniques to uncover actionable insights that optimize media efficiency and digital experience effectiveness.
• Champion rigorous experimentation and optimization practices to continuously improve media investments and customer experiences.
• Oversee data engineering, governance, and activation best practices to enable accurate, timely, and scalable measurement solutions.
• Guide the activation of insights through clear recommendations, leading the media and experience teams to ensure data-driven strategies are put into action.
• Lead, coach, and grow a global team of Marketing Science professionals — managing priorities, deliverables, and ongoing development across media and experience workstreams.
• Build trusted partnerships with clients, media, creative, and technology teams, serving as a thought leader in analytics, measurement, and activation strategy.
• Collaborate across disciplines and agencies to deliver sophisticated, multi-stage projects that drive results from insights through activation.
• Creatively solve problems, design methodically, and improve processes to evolve how clients measure and optimize media and experience.

 

You have: 

• 12+ years of experience in marketing analytics, measurement strategy, or related fields — including 5+ years in digital measurement, leading teams and delivering transformative work for complex clients.
• Experience overseeing integrated measurement and activation for media and digital experience channels.
• Strong leadership skills, with a track record of developing people and elevating their technical and strategic consulting abilities.
• The ability to distill complexity into clarity — connecting technical detail to real business impact through persuasive storytelling.
• Exceptional collaboration and project management skills, comfortable navigating ambiguity and changing priorities.
• Outstanding communication and storytelling skills — translating complex analytics into clear, persuasive insights for creative, media, experience, tech, and client stakeholders.
• A proactive, problem-solving mindset — always ready to rethink approaches and drive new solutions.
• Deep curiosity that helps you thrive in fast-paced, ever-evolving environments.
• Awareness of the latest trends and tools in data, analytics, AI, and digital marketing — and the vision to apply them creatively.

 

Nice-to-Haves: 

• Experience with automotive clients

 

What We Offer 

• Global maternity and parental leave 
• Competitive benefits packages 
• Vacation, compassionate leave, personal/sick days, and flex days 
• Access to online services for families and new parents 
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
• 13 affinity groups 
• Internal learning and development programs 
• Enterprise-wide employee discounts 

  

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.    

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.Salary Range$220,000—$260,000 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx