Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.We are looking for a VP/Dir of Demand Generation, who will drive both the Acquisition and the Conversion of new customers. This is a very important and fast-paced position with a key impact on our business. Reporting to the CMO and working collaboratively with the rest of the C-suite and other domains, you will be a leader acting as a strategic and tactical operator.

• Lead and build a world-class team that will achieve our customer acquisition goals for both self-serve and assisted sales products, through our direct and indirect channels in multiple markets. 
• Be accountable for the Demand Generation results, owning the KPIs (Revenue and Lead metrics). This includes the following customer acquisition channels and experts: SEO, SEM, Events, and Emailing (email nurturing cascades, newsletters). You will be expected to experiment with new channels (ie: Content Syndication, Paid Social, etc) and deploy at scale if successful. Lead coordinated cross-channel campaigns/executions. 
• Define metrics, establish frameworks and processes to ensure the right measurement is made at the right time, with corrective actions. Work with our Revenue Operations team to build processes and data flows to measure and support marketing lead generation, qualification, conversion, and other pipeline metrics. Lead efforts to constantly improve the quality and quantity of the Leads (MALs, MQLs, SAL, SQLs for assisted sales product), the direct revenue (self-serve product) as well as improvement of the CAC and LTV across the board.
• Define and lead the planning, execution, and correction cycles of the DemandGen team, from annual planning and strategy to dailies. Be a thought leader across the other areas of the Marketing team and proactively improve ways-of-working within Marketing (DemandGen, Product & Partnership Marketing, Content Marketing, WebDev).
• Contribute to overall excellence through ideas, strategies, analytics and creativity. Provide actionable intelligence on marketing performance and operations, conversion rates, funnel performance and other KPIs on a consistent and recurring basis (trends, fundamentals, analysis).
• Optimize our Marketing technology stack (Salesforce/Pardot, Ocean, BuzzSumo, Marketing Automation tools, Email tools, etc.).
• Work collaboratively with the Sales, Finance,Business Intelligence, HR and other domains while being a trusted advisor to our business leaders.

• Experience: minimum of 15 years of experience, and at least 3 years leading Demand Generation (Acquisition & Conversion) teams for growing B2B/SaaS companies with a mix of self-serve and assisted sales. Demonstrated success in supporting multi-market efforts, complex marketing campaigns, and a team approach to selling for direct sales and channel-based. Full proficiency working with CRM stacks (Salesforce/Pardot) and marketing automation platforms (HubSpot, Marketo, etc). Running Co-joint or multiple A/B testing is second nature to you.
• Analytical: you are a master of numbers and proactively slice and dice data in multiple ways to detect conclusive patterns. You are always asking questions and are never satisfied till you receive answers. You know that data is crucial and that it is through stories and examples that people understand and change behaviors.
• Empathetic: you use the power of metrics and insights to help the DemandGen team be successful. You have the emotional intelligence to have genuine and respectful conversations, even if you occasionally deliver tough feedback.
• Collaboration: Experience working cross-functionally at multiple levels of a multi-cultural organization including executives, to solve problems and develop strategies.
• Strategic: Strategic thinking around customer acquisition/conversion by using data-driven insights and creativity to create plans of action. The ability to understand the company's strategy and translate it into DemandGen programs, messages and goals.
• Forward-thinking: Ability to solve complex problems and articulate the root cause and recommended solutions. A strong ability to address current day challenges and account for what is needed now and in the future.
• Operational Excellence: Able to drive projects to completion and organize/prioritize work for self and the teams. Sustain execution and urgency in the work processes.
• Strong Communicator: Executive presence and polish with the ability to work and communicate at executive level while still staying hands-on with the DemandGen team. The ability to clearly articulate the company's growth strategy and plans, so everyone understands the vision and goals.

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being