ABM / CRM Manager 

at OLIVER 

London, England, United Kingdom 

Working pattern: Hybrid; 3 days working from home and 2 in the office (Roseberry Avenue, Farringdon)  

ABOUT THE TEAM YOU WILL BE JOINING 

The Marketing team is central to the success of OLIVER and works closely with the Sales department to help grow the brand and generate new business.  Currently in place, we have a Head of Marketing and a small, friendly team made up of a Project Director, a PR & Marketing Manager, an Apprentice and two colleagues who work with us part time on our Social Media and Award entries. We are also fortunate enough to have the expertise of the rest of OLIVER, who generously dip in to help us cover any specific skills gaps.  

WHAT YOU WILL BE DOING IN YOUR ROLE  

The team is looking to expand this year, bringing in someone new to help us with the ongoing nurturing of prospective and existing new clients, for both new business and upselling opportunities.

The overall responsibility will be in taking ownership for our CRM system (Hubspot) and data integrity, arranging the back end of the system to ensure we are maximising opportunities to speak with our ideal customers, and feeding back interesting insights to the rest of the Sales and Marketing teams that could be useful elsewhere.  

• LEAD GEN: Plan, coordinate and deliver email campaigns to prospects to ensure we start conversations with new leads 

• NURTURE PROGRAMME DEVELOPMENT: Deliver and technically set up an appropriate series of nurture emails, implementing best practice and using automation to deliver.  

• SALES SUPPORT: Take care of specific emails which the Sales team need to send in bulk via the CRM 

• PROJECT MANAGEMENT: Plan & brief any assets needed for emails, and work with the wider team to ensure any other assets are ready in good time e.g. a blog is on the website for linking to (N.B. our Project Director will support you with resourcing requests). 

• CAMPAIGN MANAGEMENT: Be accountable for day-to-day campaign builds, ensuring smooth customer journey mapping and timely delivery. 

• INTERGRATED CAMPAIGNS: Iterate automated CRM campaigns, working cross-functionally to ensure a customer lifecycle programme is actualised and consistently optimised. 

• BUDGET MANAGEMENT: Ongoing monitoring of channel and campaign performance and its budget. 

• DASHBOARD CREATION: Build custom reports and dashboards to provide insights into marketing’s performance on revenue. 

• REPORTING: Deliver both weekly and monthly performance reports, presenting back results with recommendations on campaign strategies, target groups and creative efficiency. 

• INDUSTRY KNOWLEDGE: Stay up to date with industry and CRM best practices and trends. 

Follow us on  Instagram oliver.talent

Job Id: 8666

#LI-DC1 #LI-Hybrid

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.