Account Based Marketing Intern

Full Time
London, UK
2 months ago
About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Available Locations: London, UK About Cloudflare’s Product Management teams

We are looking for a Product Manager intern to join our Product Management team, focusing on our Threat Intelligence Data Platform. 

The Product Management team at Cloudflare sits at the intersection of software development, design, and business strategy. We shape high-level product goals but also get our hands dirty. We have ultimate responsibility for understanding our client needs, influencing business strategy, feature specification, and working with engineering to develop our software. Cloudflare customers range from individual consumers to large multinational corporations and they use a wide range of products that help them make their sites and apps faster and more secure. 

About the Role

Cloudflare is looking for an Account Based Marketing (ABM) Insights guru to work alongside our ABM team to provide insights on key industry verticals and key accounts we are looking to penetrate. The individual must have a curious and creative mindset and some experience and motivation of learning about B2B Account Based Marketing and how insights play a pivotal role in providing hooks for messaging and content for key personas and accounts to accelerate engagement.

Responsibilities:Verticals/Industry Research:

  • Conduct research on specific industry verticals aligned with our 1:Few ABM Programmes.
  • Gather insights into the unique challenges, trends, and opportunities within each vertical.
  • Identify key players, competitors, and emerging technologies relevant to the target verticals.
  • Provide regular and comprehensive reports and summaries of findings to inform messaging and content strategies.

Key Accounts Analysis:

  • Collaborate with the Head of ABM  / sales and marketing teams to identify priority key accounts.
  • Conduct detailed research on the organizational structure, transformational plans, pain points, people movement and technology landscape of each key account.
  • Identify key decision-makers, influencers, and stakeholders within the target accounts.
  • Compile profiles and insights for each key account to facilitate personalized engagement strategies.
  • Stay tuned on news and information we can leverage to penetrate the account.

Messaging and Content Support:

  • Utilize research findings to inform the development of messaging frameworks tailored to specific verticals and key accounts for marketing, BDR and Sales. 
  • Collaborate with cross functional teams including the content and creative teams to ensure content accuracy, relevance, and effectiveness.

Requirements:

  • Currently enrolled in a relevant undergraduate or graduate  programs around Marketing, Business, Journalism, English etc.
  • Strong research skills with the ability to gather, analyze, and synthesize information from various sources.
  • Excellent written and verbal communication skills, with a keen attention to detail.
  • Proficiency in utilizing online research tools, databases, and CRM systems.
  • A proactive and self-motivated approach with the ability to work independently and as part of a team.
  • Familiarity with cybersecurity, networking, or cloud computing concepts is a plus.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.