Affiliate and Influencer Marketing Associate

Full Time
2 weeks ago

About DataCamp

At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education!

About the role

We’re looking for an affiliate and influencer marketing associate to spearhead our affiliate and influencer growth strategy. This role is all about finding new partner opportunities, managing existing partner relationships, optimizing campaigns, and analyzing performance data. This role is ideal for someone with a keen interest in digital marketing who is detail-oriented and eager to grow their knowledge in affiliate marketing. Reporting directly to the Senior Affiliate Marketing Manager, you’ll work hand-in-hand with our product, analytics, and engineering teams to ensure our affiliate program reaches new heights. 

About you

At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!

Responsibilities:

  • Assist in managing and nurturing relationships with affiliate partners, including onboarding new affiliates and responding to their queries.
  • Assist the development and execution of affiliate marketing campaigns to increase brand reach and drive revenue.
  • Monitor affiliate performance metrics, including traffic, registrations, conversions and overall revenue. Providing regular reports to the team.
  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Help set up tracking links and maintain accurate reporting models to measure the effectiveness of affiliate and influencer campaigns.
  • Assist with commission reversals on a monthly basis.
  • Monitor affiliate fraud and contribute to optimizing the incrementality of our affiliate program.
  • Collaborate with the design team to create and distribute promotional content and creatives for affiliates.
  • Track invoices and ensure timely payments to affiliate partners and influencers.
  • Research and identify potential new affiliates and influencers, assisting with the outreach and recruitment to expand the affiliate network - Keeping incrementality as a top priority
  • Stay updated on industry trends and best practices to optimize campaigns and recommend improvements.
Qualifications:
  • Some experience or a strong understanding of affiliate and influencer marketing, with a good knowledge of digital marketing fundamentals.
  • Good data analysis skills, with the ability to work with spreadsheets or analytics tools to draw insights.
  • Good communication and teamwork skills for effective collaboration with cross-functional teams.
  • Eagerness to learn and test new ideas, with a growth mindset.
  • Organized and detail-oriented, with a focus on helping drive results through affiliate and influencer channels.
  • Experience with affiliate networks/platform 
  • Experience with influencer platforms (Bonus but not required)

Why Datacamp? 

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:

  • Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
  • Competitive compensation: We offer a competitive salary with attractive benefits.
  • Flexibility: Benefit from flexible working hours because the future is flexible! 
  • Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
  • Global retreats: Participate in international company retreats, fostering a global team spirit.
  • Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
  • Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!