ABOUT PURPOSE

We are Purpose, the global social impact agency. We use creative storytelling and campaigns to shift narratives, spark movements and drive change. Partnering with philanthropies, brands and NGOs to inspire people to reimagine the world, and to harness their power to make it happen. 

Our movement-building, culture-changing, participatory projects have delivered real impact with our world leading partners since 2009. And as we’ve grown, our connections around the world have grown too. Yet we’ve never lost sight of what matters, collaborating with underrepresented audiences, impacted communities and unexpected allies, to tackle tomorrow’s biggest problems today. With Purpose.

Purpose specializes in; strategy, creative, campaigns, and impact measurement and learning - across the social impact space. We focus on six issue areas we believe are key to our collective future: environment and climate, equity, childhood and youth, democracy and human rights, mis and disinformation, public health. Join the team that made all this work.

ABOUT PURPOSE CLIMATE LAB

The Purpose Climate Lab’s mission is to accelerate and build the ambition of just climate solutions around the globe. We support innovative climate campaigns and cultural interventions using an experimental approach—embracing failure as an opportunity to learn and innovate—and taking advantage of cutting-edge digital and communications strategies to achieve meaningful impact. Our work is rooted in our partnership with a wide variety of key stakeholders, ranging from local organizations, to businesses, to key influencers specific to the geographies we engage in.

We embrace the idea of movement generosity, delivering our support and strategic campaigning in the spirit of building local capacity, and operating under the brands most compelling to our partners and their stakeholders. We are committed to transparency— sharing our information, learning and relationships with others who might use it. This series of case studies is part of our commitment to sharing what we do, in hopes of spreading best practices and innovation across our field.

ABOUT THE ROLE

We are seeking a Campaigner with experience in climate issues for a full-time freelance position to support the Purpose’s campaigns, projects and other local initiatives. This professional will work closely with Campaign Managers to execute social impact campaigns in complex areas within the climate space and related topics. Preference will be given to candidates based in Jakarta.

Further details:

• Reporting to: Purpose Indonesia Country Director
• Contract type: Freelance 
• Full-Time/40 hours per week 
• Duration: 8 months [Sept 2024 - April 2025]
• Preferred location: Jakarta, Indonesia
• Working conditions: Remote
• Language Requirement: Fluency in Bahasa Indonesia and English 
• Desired Start Date: As soon as available. 

KEY RESPONSIBILITIES

NETWORK COORDINATION

• Maintain active and close relationships with key partner organization representatives for projects and campaigns.
• Nurture relationships with key actors and partners within established networks.

OPPORTUNITY IDENTIFICATION

• Quickly and accurately identify intervention opportunities to enhance campaign impact and suggest strategy adjustments.
• Identify rapid response campaign opportunities based on current news and social media conversations.

CAMPAIGN CREATION & DELIVERY

• Support on the development of campaign strategies, both grassroots and digital (paid, earned, shared, owned, ) that builds awareness and mobilizes  our target audience to take action.
• Contribute to campaigns from strategy, concept, planning, execution, and measurement 
• Support the development of campaign narratives and identify storytelling opportunities and channels.
• Support planning digital engagement and mobilization campaigns.
• Support and manage social media ads including Meta and Tiktok
• Support the campaign lead in developing approaches to engage new audiences through creative campaign concepts and content optimized for participation and public engagement.
• Plan and execute offline tactics and stunts to support campaign goals.
• Coordinate and manage events that mobilize supporters and bring campaign messages to life.
• Map and manage influencers, local coordinators, local organizations, and suppliers for project execution.
• Organize community-building events and actions to engage supporters and raise awareness.

REQUIREMENTS

• Over 3 years of experience in campaign creation and mobilization for social and environmental issues.
• Prefer to have knowledge on the islamic climate field (challenges, opportunities, organizations, etc.).
• Ability to solve complex problems
• Ability to receive and incorporate feedback from various stakeholders.
• Strong storytelling and strategic thinking
• Interest and some experience in political advocacy, organizing, digital activism, public policy, or creative campaigns 
• Proven ability to deliver creative campaigns that move people to action 
• Ability to work under pressure and tight deadlines, and stay organized to get a campaign out the door
• Strong writing and communication skills
• Demonstrable strong analytical and strategic thinking and campaign planning skills
• Strong teamwork skills, comfortable in a highly collaborative team culture and a hierarchical team structure
• Familiarity with digital campaigns and movement building, and/or issues of high relevance to Purpose's mission.
• Willingness to build an equitable, diverse, and inclusive workplace.
• English proficiency