We are seeking an experienced and dynamic Associate Director Lead Acquisition & Customer Journey to lead and execute innovative strategies that drive inbound traffic, leads, customer acquisition, and optimize the customer journey. The ideal candidate will possess a strong understanding of both inbound and outbound marketing principles, including a keen insight into customer journey mapping. With a track record of successful campaign execution, this role requires the ability to not only lead a team effectively but also to ensure a seamless integration of marketing initiatives, from crafting compelling creative messages to optimizing landing pages, thereby creating a cohesive and impactful customer journey.

• Lead, mentor, and develop a high-performing marketing project management team, fostering an environment of continuous learning and growth
• Drive the overall Lead Acquisition & Customer Journey Team strategy and set objectives for both inbound and outbound initiatives. 
• Influence and shape the roadmap of partner teams, ensuring alignment with company-wide goals and vision
• Work closely with product, marketing and other relevant teams to ensure cohesive strategies and maximize impact across all channels
• Implement data-driven methodologies to optimize lead generation and acquisition with analyzing performance metrics to continually refine strategies and tactics
• Take ownership of landing page strategies, ensuring they are optimized for conversion rate and user experience executing a comprehensive content strategy that aligns with customer journey and business objectives
• Analyze and report on key performance indicators, providing insights and recommendations to optimize campaign performance
• Manage the development and optimization of landing pages, email campaigns, content offers, and other inbound marketing initiatives
• Stay updated on industry trends, best practices, and new technologies to ensure the company remains at the forefront of effective inbound and outbound marketing strategies
• Work closely with the Directors of Marketing to contribute to the overall marketing strategy and vision of the company

• A minimum of 5-7 years of experience in CRM/Customer Relationship Optimization (CRO) with a proven track record in a similar role
• Demonstrated expertise in inbound and outbound marketing strategies
• Strong ability in using data analytics to drive decision-making and strategy
• Excellent leadership and team management skills
• Strong influencing abilities and adept at project management
• Exceptional communication and collaboration skills
• Bachelor's degree in Marketing, Business, or a related field. A Master's degree is preferred

• Comprehensive relocation assistance to move to Berlin plus visa application support (if applicable)
• A significant discount on your weekly HelloFresh box
• Annual learning and development budget to attend conferences or purchase educational resources plus access to the HelloFresh Academy
• Mental health support, including Headspace subscription and access to qualified therapists through Spill
• Budget for home office supplies
• Monthly transportation budget through Rydes app 
• Working parents support
• Additional perks include: Annual German language budget, discounts for John Reed gyms & Urban Sports Club, regular company events, fresh fruit & free drinks in the office, in-house yoga classes, weekly discount on the Convini vending machine in the office
• Hybrid working model (option to work from home for up to 50% if preferred) 
• Sabbatical leave option after 18 months of being with HelloFresh
• HelloFresh Pension Scheme that is subsidized with 20% on top
• A diverse and vibrant international environment of 90+ different nationalities
• The chance to have a significant impact on one of the fastest-growing technology companies in Europe in an exciting growth phase

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.