HelloFresh is looking for an Associate Manager to join our marketing team. In this role, you will lead the end-to-end design, execution, and continuous optimization of CRM marketing communications for our former, lead, and prospect customers across all our brands in Canada. Leveraging first-party data and consumer insights, you will enhance customer engagement to drive conversions and long-term profitability. This role offers the opportunity to collaborate with cross-functional and international teams on high-impact initiatives, solving complex marketing problems and driving innovation within the CRM space.

You will …

• Oversee the planning, creation, management and optimization of CRM marketing campaigns end to end. 
• Develop data-driven strategies to improve customer engagement and achieve key business objectives across CRM channels. 
• Conduct continuous experimentation to gain channel and segment level insights to improve CRM campaign efficiency. 
• Monitor and analyze audience and campaign performance across channels, and take actions to improve KPIs including campaign engagement rates, conversion rates, ROI, long term profit.
• Drive customer experience improvement through CRM channels, continuously challenging the status quo, experimenting and implementing new initiatives to deliver business results. 
• Support implementation of new CRM technologies and integrate industry best practices. 
• Collaborate with cross-functional teams and international counterparts on new business and testing opportunities. 
• Document and share key learnings and best practices with internal stakeholders. 

You are… 

• A strategic thinker, adept at balancing immediate needs with long-term strategic improvements.
• Passionate about CRM marketing and technology.
• Highly organized, with the ability to prioritize and manage multiple initiatives simultaneously. 
• A strong collaborator with excellent interpersonal skills, comfortable working with cross-functional teams.
• A team player, eager to roll up your sleeves and help out wherever needed. 
• Are comfortable working in a fast-paced, high-growth environment.
• Curious, data-driven with a passion for learning. 
• Self-motivated, with ability to take initiatives proactively and work independently.

You have…

• Bachelor's degree in business, marketing, or a related field. 
• At least 3 years of professional experience in CRM, digital marketing, or lifecycle marketing. 
• A solid understanding of CRM strategies including segmentation and engagement optimization 
• Experience with A/B testing and iterative optimization.
• Strong analytical skills with attention to detail. 
• Excellent communication and interpersonal skills 
• Experience with Salesforce Marketing Cloud, or SQL is a strong plus.

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.