As an Associate Media Director, you are a strategic leader with a passion for local media planning and buying, particularly across local TV, radio, and OOH channels. You thrive on negotiating high-impact opportunities and managing bespoke media programs that deliver measurable business results. You are a mentor and independent contributor, collaborating closely with planning teams while driving execution and optimization across channels.

Our new hires and employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

You Will:

• Lead the development, negotiation, and execution of Tier 2 local media investment strategies, with a primary focus on local TV and radio buying.
• Work independently and collaboratively with planning teams to translate strategy into execution, ensuring alignment with client objectives.
• Oversee and manage the end-to-end buying process, including vendor outreach, buy management, and delivering on client needs.
• Maintain a strong understanding of US regional markets (East, Central, West, and South) and recommend buys tailored to these local areas.
• Support client deliverables, including reporting and media partner management, in collaboration with planning and measurement teams.
• Stay ahead of industry trends, particularly within local media channels, to drive innovative investment approaches.
• Partner with insight, planning, and marketing science teams to leverage data-driven customer insights.

You Have:

• 7+ years of experience in media planning and investment, with emphasis on local TV buying; radio and audio experience are a plus.
• 2+ years in a leadership or supervisory role, with the ability to operate independently while collaborating across teams.
• Expertise in Tier 2 market dynamics and local market nuances.
• Strong analytical and problem-solving skills, with the ability to recommend data-driven optimizations.
• Familiarity with platforms like DDS for buy management and reporting.
• Excellent communication, organizational, and interpersonal skills to support collaboration and client deliverables.
• Experience working with automotive clients (preferred).

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoidIf Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.htmlIf U.K. based: https://www.gov.uk/consumer-protection-rightsIf Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx