Audience Development Operations Manager - LATAM

Full Time
Mexico City, CDMX, Mexico
21 hours ago
About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

About the role

We're looking for an Audience Development Operations Manager for LATAM, based in Mexico City, to connect our Social Media, Editorial, and Marketing teams. You'll make sure these teams work smoothly together, improve processes, and help deliver engaging content and campaigns across the region.

You'll represents LATAM within the Global Audience Development Operations team, balancing local goals with global strategies. You'll help remove roadblocks, support social media managers, and oversee the rollout of regional content and initiatives.

Core Areas of Responsibility
  • Regional Operations & Communication
    • Work closely with Global Audience Development and Brand Management teams to keep content delivery, approvals, and community management consistent and efficient.
    • Maintain clear and effective communication across regional and global teams.
    Team Support & Coordination
    • Support Social Media, Editorial, and Influencer Marketing teams to ensure campaigns and initiatives run smoothly.
    • Spot and fix bottlenecks in daily operations and workflows.
    Project & Process Management
    • Plan and manage campaigns to ensure timely and successful delivery.
    • Improve and document workflows in tools like Confluence, Wrike, Notion, and internal wikis.
    • Oversee onboarding and offboarding for regional partners and staff.
    Localization & Content Quality
    • Support the release of localized content that meets Crunchyroll's brand and quality standards.
    Cross-Team Collaboration
    • Partner with teams across Social Media, Crunchyroll News, Title Marketing, Brand Management, Communications, and Partnerships.
    • Work with Production teams to set up workflows, contracts, and best practices for content creation (like TikTok, short-form video, and event coverage).
    Partner & Vendor Management
    • Help onboard external agencies and partners, sharing processes and best practices.
    • Handle invoices, purchase orders, and payments tied to Audience Development projects.
    • Support contract work with the Legal team for projects such as talent or dub actor appearances.
    Strategic Alignment
    • Work with the Senior Manager of Social Media Strategy to put global processes in place and align regional efforts with the overall strategy.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Mexico City office.

About You

We get excited about candidates, like you, because you keep things running smoothly while supporting regional and global marketing efforts. You excel in a collaborative, fast-moving environment environment, balancing big-picture strategy with daily operational needs, and enjoy helping teams succeed.

  • 5+ years in social media management, content creation, or digital marketing, with a focus on LATAM markets
  • Strong project management, creative asset approval, and communication skills
  • Proficiency with social media platforms and content management tools
  • Understanding of LATAM cultural nuances
  • Experience working with agencies or external partners in LATAM
  • Fluent in English and Spanish; Portuguese is a plus
  • Bachelor's degree in Marketing, Communications, or a related field
About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.

  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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