About the role

As Director of Patient Growth & Marketing (x/f/m), reporting into the VP Marketplace and Patient, you will be a key member of the German leadership team. You will be driving our strategic transformation from a booking platform to a trusted health companion. 

You will lead the development and execution of our patient-focused marketing strategy across all channels and touchpoints, with full ownership of the patient acquisition, engagement, and retention strategies to accelerate growth in the German market.

Your mission will be to transform healthcare in Germany by creating marketing strategies that meaningfully connect patients with care providers, drive digital adoption, and ultimately help Germans be healthier through improved access to healthcare services.

 

Your responsibilities Strategic Leadership

• Define and execute the comprehensive Patient growth strategy for Germany, leveraging our global vision&tooling  while addressing local market needs and opportunities
• Lead the strategic repositioning of Doctolib from a booking platform to a health companion, building a trusted brand that resonates with patients across their healthcare journey
• Develop innovative, data-driven marketing strategies that accelerate growth across all key metrics - from awareness to activation to retention
• Identify and develop new growth opportunities, including potential strategic partnerships and ecosystem plays to transform healthcare in Germany

 

Channel & Patient Excellence

• Drive the scale optimization of all marketing channels (SEO, CRM, App, Social, Paid) to maximize ROI and deliver against business objectives
• Introduce leading innovations to improve patients' lives, engaging with PMM, Strategy and Product Teams
• Develop an holistic and seamless patient experiences across all touchpoints
• Develop best-in-class Healthcare and Patient Understanding

Operational Leadership

• Lead, mentor, and develop a team of 5+ marketing professionals across specialized functions
• Manage marketing investments and coordinate the effort with central Patient function (MarTech and Patient-go-to-Market)
• Foster a culture of innovation, experimentation, and continuous improvement
• Build collaborative relationships with cross-functional stakeholders including Product, Content, Data, and country leadership

Performance & Analytics

• Establish comprehensive measurement frameworks that go beyond volume metrics to focus on quality, engagement, and business impact
• Drive data-informed decision making throughout the marketing organization
• Regularly report on key performance indicators to leadership, providing strategic insights and recommendations
• Identify opportunities to optimize marketing efficiency and effectiveness to accelerate growth

 

Your profile

• 12+ years of experience, with at least 6 years in leadership and managing teams and budgets
• Proven track record of developing and executing successful multi-channel marketing strategies for consumer brands or digital platforms
• Strong Business to Consumer experience
• Experience leading brand transformation initiatives and repositioning strategies
• Strong analytical skills with experience using data to drive strategic decision making
• Experience building and scaling marketing operations
• Excellent stakeholder management skills with the ability to influence at executive level
• Native in German and conversational in English 

Highly desirable

• Experience in healthcare, healthtech, or regulated industries
• Background in digital platform or marketplace businesses
• Experience working in fast-growing, international environments
• MBA or equivalent advanced degree

 

What we offer

• Additional health plan scheme with our partner Allianz 
• Quarterly bonus 
• Minimum 28 days of paid leave
• Parental care program (1 month off in addition to the legal parental leave and 0,5 days off per child when the school starts)
• Solidarity Days (2 days per year to help health charities and create a positive social impact)
• Wellbeing program (free mental health and coaching offer with our external partner)
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support.
• A flexible workplace policy offering both hybrid and office-based mode
• Flexibility days allowing to work in EU countries and the UK 10 days per year 
• Reimbursement of public transportation
• Lunch vouchers and healthy snacks in the office
• Discount on the Urban Sports Club package

Interview Process

• 60’ First Interview (Talent Acquisition)
• 60' Hiring Manager 
• 90' Case Study Interview 
• 2 x 30' Final Interviews 
• Reference checks

Job Details

• Permanent position
• Full-time
• Location: Berlin
• Work mode: Hybrid (3 days/week onsite) 
• Start date: Immediate

 

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process. Join us in building the healthcare we all dream of!

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