About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

The Brand & Content Insights Manager will help Crunchyroll make informed decisions related to marketing strategies, brand development and content positioning. This requires someone who has a understanding of creative and research processes and how to best blend the two. Your work will involve the management, implementation, analysis, reporting, and creative presentation of multiple forms of content and brand-related research -- integrating quant, qual, and social listening approaches and contextualizing the findings through the lens of existing 1PD and business goals whenever relevant.

We are looking for someone with a demonstrated advanced working knowledge of content research, brand health studies and the streaming industry, excited to investigate some of the most important topics in entertainment today.

In the role of Brand & Content Insights Manager, you will report to the Senior Director of Research & Insights.

You will adopt a hybrid work model and we are considering applicants for both our Los Angeles or San Francisco office.

A day in the life of our Brand & Content Insights Manager;

• Manage all brand-related studies and analyses -- translate complex data into engaging and scalable self-serve tools and deliverables (brand heath dashboards, “state of” decks) for a variety of partners
• Measure and monitor user satisfaction and loyalty through surveys and feedback mechanisms; track brand goals, mentions, and sentiment to gauge brand health and reputation
• Lead research to deliver strategic presentation and insight memos on multiple titles (target audiences, IP insights, drivers/barriers, brand filter) to inform marketing campaigns for upcoming series and movies through social audits, content positioning and other creative evaluations (trailers/artwork tests)
• Identify and segment target consumer groups – from detailed demographic and psychographic profiles to their needs, preferences, and pain points
• Manage research partners and other vendors (panels, survey partners) to design, field, report, and present the best research projects
• Identify unmet consumer needs, market gaps, and other critical opportunities for our anime business and Crunchyroll brand, communicating larger themes to the organization
• Support the development of more junior team members (analysts, interns/trainees) by fostering an environment of learning, knowledge sharing, and collaboration

About You

We get excited about candidates, like you, because...

• You are passionate about research, consumer insight, and storytelling
• You have 8+ years of relevant experience working with primary and secondary data sources to deliver decision-ready insights and compelling presentations that help solve business questions and spark the corporate imagination
• You possess 5 years of experience designing end-to-end quant/qual research studies on time and budget and delivering compelling team member-facing presentations
• You can tell a consumer and data-driven story, tailoring your presentation style to different internal audiences landing the “why” behind the “what”
• You are experienced in brand research and/or testing creative assets, including key art, promos, and trailers, and putting together reports to share with different teams across the company
• You are a master of synthesis – you can analyze and integrate relevant insights from large and diverse data sets to create an articulate and visually compelling narrative
• You are a creative researcher who enjoys developing new skills, learning, working with new tools, connecting with new vendors and industry counterparts
• You enjoy mentoring junior staff

About the Team

Crunchyroll’s Research & Insights team helps drive the growth of our streaming service and brand globally by delivering impactful insights across the anime consumer, content, brand, and market intelligence.

As a member of CDI (Center for Data & Insights), you are joining a growing, diverse, and dynamic team of researchers, business analysts, data engineers and scientists that answer some of our most consequential and sophisticated business questions. This involves collaborating with internal and external partners and leading the delivery of objective and engaging insights to improve our business’s understanding and ability to act.

 

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.Pay Transparency - Culver City, CA$107,234—$134,042 USDAbout our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Service. We serve our community with humility, enabling joy and belonging for others.

• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.