Role: Brand Content Manager

Location:London (Hybrid; x2 days onsite)

ROLE MISSION

Working in partnership with our client, the Brand Content Manager will design and implement our clients’ content strategy across the relevant digital touchpoints and across the digital customer journey. This is a key role within the team to boost the online visibility of our clients and increase customer engagement as part of their overall outreach strategy. We have been appointed to create a Digital Centre of Excellence within the clients’ marketing department where they have an ambition to put the Saudi events industry on the global map. The Digital Centre of Excellence will own the development and strategy of digital channels and will understand and grow audiences and engagement through all digital touchpoints.

ABOUT THE TEAM YOU WILL BE JOINING

Reporting to our Strategic Digital Lead, the Brand Content Manager will have experience working in a similar role (B2B experience a must) and will be confident in leading brand content campaigns (paid and organic) across multiple digital channels. You will be adept at creating engaging digital content with a strong understanding of how to target key audience groups. You will be accustomed to analysing user data and making informed decisions that result in continuous improvement across our client’s owned marketing channels (email, website and social).  You will be part of a team of 29 and will work within the DCoE, where it will be your responsibility for contributing towards specific KPI targets, including total leads generated and total conversions. You will be working in collaboration with the wider marketing team and you’ll be expected to work closely with our client’s other external agencies and partners. 

WHAT YOU WILL BE DOING IN YOUR ROLE

You’ll be responsible for creating and developing written and visual content to engage and convert relevant audiences. You will be an imaginative copywriter with the ability to produce effective marketing collateral (email marketing, website landing page content and social media posts). You will work with the rest of our Digital Centre of Excellence and our clients wider marketing team to develop content for successful marketing campaigns for B2B events and exhibitions, and digital products in line with agreed KPIs. You will be strategically minded when it comes to planning and executing digital campaigns, alongside analysing engagement data and identifying trends in customer interactions. 

WHAT IS REQUIRED: 

• A passion for digital marketing and a solid understanding of how to connect with audiences via each digital channel. 
• Creating / Refreshing our client’s online presence for new products and services. 
• Identifying opportunities across the digital customer journey that is designed to improve customer experience and resulting in new leads and improved sales. 
• Provide content for timely, relevant communications through designated mix of channels and work with the performance marketing exec to optimise the effectiveness of these communications.
• Evaluating and recommending new digital technologies that may be used for digital channel management efficiencies.
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and   direct marketing.
• The ability to strategically advice and influence on content creation.
• Deep understanding of the digital marketing ecosystem and the role that each digital channel plays.
• Business acumen and an understanding of budget management and forecasting when running digital marketing campaigns.
• Developing social media strategies with the aim of increasing brand awareness and customer engagement.
• Creation of monthly reports to the Strategic Digital Lead, outlining any necessary changes to the overall digital marketing plan where you will monitor, track, analyse and report on performance using tools such as Google Analytics.  
• Setting measurable goals for digital campaigns, measuring, and showing the ROI.
• Oversee, plan and deliver content across different platforms using scheduling tools.
• Analyse competitor activity a curiosity to learn about best practice.
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis
• Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable.
• Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables.
• Detail-driven, self-starting, and critical mind with the ability to handle multiple projects at once.
• Being part of a culture of test and learn and metrics-driven decision making.
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel.
• Working in a team of 29 across OLIVER and our client.
• Potential overseas travel on adhoc basis. 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• Results driven – creation of and delivery against business plans driven by growth targets 
• Confident working autonomously with partner or 3rd party agencies. 
• Highly creative with excellent copywriting and visual marketing skills. 
• Excellent presentation skills – both written and spoken. 
• Experience of Eloqua and Drupal CMS. 
• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service. 
• Events marketing experience. 
• Experience in multiple industry sectors, B2B experience is a must. 
• 5+ years of relevant digital marketing experience in a similar role. 

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Follow us on  Instagram oliver.talent

Job Id: 8147

#LI-TM1 #LI-Hybrid

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.