Brand Activations Manager

Full Time
Dublin, Ireland
5 months ago
Intercom is an AI-first customer service platform that helps businesses deliver better, faster, more personalized support.

Intercom is bringing AI-first Customer Service to the world, dramatically improving experiences for customers, support agents, and managers alike.Modern, fast, and easy-to-use, Intercom’s complete AI-first Customer Service Platform enhances the customer experience, improves operational efficiency, and scales with our customers’ business every step of the way. Intercom is also the most innovative and fastest improving product on the market. Shipping over 200 product improvements every year, Intercom is bringing AI features to market before anyone else.

What's the opportunity? 🤔

Intercom is gearing up for a huge year of go-to-market activity. Brand activations are a big part of that plan.

The Intercom brand activations team is looking for a Brand Activations Manager with experience in creative project management and cross-functional relationship management. You’ll oversee projects on a day-to-day basis, ensuring that they run smoothly and achieve their true potential. You’ll work to build relationships and liaise with our key cross functional partners, keeping them informed and happy, while enabling our small team of producers to do their best work for the company.

Our team is home to a small but growing diverse group of producers and creatives with a broad range of experience, backgrounds and talents. We strive to constantly look for ways to make our day-to-day work feel fresh and meaningful, and we deeply value work that’s executed through unmatched creativity, courage and execution.

What will I be doing? 🚀
  • Leading project scope, planning and management of the brand activation team’s annual portfolio
  • Setting and executing integrated communication plans across key partners and stakeholders
  • Conducting meetings with project partners and informing them about the current work status of their projects
  • Identifying, tracking and delivering key cross-functional deliverables whether it’s through digital, experiential or existing assets
  • Monitoring and reporting on monthly, sometimes weekly, brand activation project performance, working with our social, sales and integrated marketing campaigns teams, as well as external agencies to address and close identified gaps.
  • Using brand activation and business intelligence to capture key-facts/trends and help make right business choices and report internally.
  • Own the monthly tracking of brand activations budgets and maintenance with the support of the finance & procurement teams.
  • Driving improvements across everything we do by taking learnings from all our marketing activities ensuring improvements are recommended and implemented into our planning cycle.
  • Continuously learn about Intercom’s products and maintain deep empathy with B2B SaaS and Customer Support audiences
  • Traveling as needed (~15% of the time)
What skills do I need? 📖
  • 5+ years of creative project and account/relationship management
  • Ability to take broad visions and develop them into strategic, structured, measurable plans
  • Ability to build long term relationships and shape activation strategies for our cross functional partners
  • Strong understanding of the creative process required to create digital and printed assets
  • Strong understanding of paid, owned and rented media channels
  • Previous experience in the set up and implementation of paid and unpaid media campaigns
  • An innate understanding and care of brand representation
  • Experience with large-scale budget management
  • Experience working across multiple marketing teams, disciplines collaboratively and effectively
  • Experience working with creative consultants and agencies
  • Ability to communicate with precision, clarity, honesty and respect
  • Ability to work independently and autonomously
Bonus skills & attributes 🙌
  • Bachelor’s degree in marketing, event management or strategic management
  • Project management certification
  • Agency experience working in a client services role
  • Second language - French, Portuguese, Spanish
  • Proficiency and preference in online project management and reporting solutions
Benefits 😍

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :)

  • Competitive salary and equity in a fast-growing start-up
  • We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
  • Regular compensation reviews - we reward great work!
  • Pension scheme & match up to 4%
  • Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
  • Open vacation policy and flexible holidays so you can take time off when you need it
  • Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
  • If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
  • MacBooks are our standard, but we also offer Windows for certain roles when needed

Policies 

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least two days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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