Brand Manager, Wayfair Professional

Full Time
Boston, MA, USA
4 months ago

Who We Are:

Wayfair Professional, the B2B division of Wayfair, is the go-to destination for millions of businesses across various industries. Our free membership offers exclusive benefits, including up to 15% off everyday Pro pricing, comprehensive project support, and fast, free shipping.

 

What You’ll Do:

As the Brand Manager for Wayfair Professional, you will be at the forefront of defining and executing our brand strategy. You’ll develop and implement comprehensive strategies to enhance brand recognition and market positioning, ensuring a consistent brand identity across all channels. Your role will involve leading brand positioning initiatives, managing and optimizing campaigns, and collaborating closely with cross-functional teams including marketing, sales, creative, and category management to drive brand growth and deepen customer engagement.

 

What You’ll Need:

  • Bachelor’s, MBA, or advanced degree in Marketing, Business Administration, Communications, or a related field (preferred).
  • 5+ years of experience in brand management or a related role, with a proven track record of successful brand campaigns and strategic initiatives.
  • Strong understanding of brand development and management, with expertise in digital marketing and content creation.
  • Familiarity with the creative process and how creative teams work to ensure that the brief provides all necessary guidance.
  • Outstanding communication and presentation skills, with the ability to effectively convey brand messages to diverse audiences.
  • Ability to develop and execute long-term brand strategies that align with business goals.
  • Proven project management abilities, with experience overseeing multiple initiatives simultaneously.
  • Experience in generating innovative ideas and solutions to enhance brand identity and engagement.
  • Proficiency in interpreting market data, performance metrics, and consumer insights to make informed decisions.
  • Capability to lead and inspire cross-functional teams, manage direct reports, and drive projects to completion.
  • A strong interest and knowledge of the Interior Design and/or Commercial Office industries is a plus. 
  • Willingness to travel 5-10% of the time.

 

An Important Note about Wayfair's In-Office Policy:

All Boston-based interns, Co-ops, and corporate employees will be in office in a hybrid capacity. Employees will work in the office on designated days, Monday - Thursday, and work remotely Friday.

At this time, Wayfair does not provide sponsorship for employment authorization for this position.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.