Caucasus Growth Marketing Lead (They/She/He)

Full Time
Yerevan, Armenia
8 months ago

 

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 25 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

  • We have an ‘’office-first’’ culture and we place collaboration at the center of everything we do! 
  • We have a non-vanilla personality and feedback mindset. We don’t shy away from difficult conversations - we see them as a gift! 
  • We work with high intensity and have fun along the way.  We also celebrate the wins (a lot!). 
  • We celebrate diversity in all its forms and foster an inclusive culture where everyone can bring their authentic selves to work. 

💪Our career development philosophy. 

  • We are building a talent house of high performing teams and leaders. We invest in people who raise the bar and help others reach their full potential. 
  • We take ownership of our career development. We don’t believe in linear and predictable career paths - we create the job of our dreams! 
  • We embrace opportunities to move the needle and make an impact beyond our scope. 

🤝Our commitment to being a force for good. 

  • Our platform is an important economic tool for millions of people (customers, partners, couriers) and we are taking action to amplify our positive impact. 
  • We invest in doing good by dedicating time and resources into social and environmental initiatives. 
  • We have the ambition of being DIB role models across the tech industry. We are creating environments, systems, and processes that provide equal opportunities, break biases, and empower our communities.

 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

We are looking for a world-class Marketing Lead to become part of our Caucasus Growth team, to craft and manage acquisition and engagement initiatives for our most important products. 

Are you ready to manage end-to-end challenging growth projects together with international stakeholders? Are you looking for an exciting experience in the fast and rapidly changing environment helping to build a product that will disrupt the On-demand market? If your answer is YES and you are eager to join a strongly data-driven and results-focused team we are looking forward to meeting you!

THE JOURNEY

  • Lead local acquisition and retention projects, from ideation to execution,  in complete autonomy working with the cross-functional international and local teams (Media, PM, CRM, Loyalty & Promo, Pricing, Q-commerce, Commercial) for a seamless implementation to deliver the agreed Growth goals
  • Design and coordinate a best-in-class execution of the local Activity plans and growth strategies, adapting global playbook to local needs via a test & learn approach
  • Be the country point of contact for your assigned projects, creating advocacy and consensus among internal and external stakeholders
  • Track and monitor key Growth metrics of the assigned projects, to measure success, providing the appropriate visibility to the Head of Growth and Marketing plus local and HQ stakeholders
  • Coordinate the creation of local marketing campaigns that will build the business’s brand, driving acquisition and engagement, while ensuring that the brand’s standards are maintained across all channels
  • Coach and supervise Jr Growth analyst
  • Build success stories and best practices to be shared with other regional teams.

WHAT YOU WILL BRING TO THE RIDE

  • Minimum 4 years of work experience in Growth/Marketing, brand/product manager roles, comfortable dealing with high growth and complex business challenges
  • Must have strong consumer understanding skills, business acumen and passion for end-to-end project management (from ideation into implementation) with great attention to detail
  • Strong analytical skills and ability to turn insights from data into actions
  • Knowledge of paid, owned and earned media channels (online, off-line) 
  • Familiarity with budget management and comfortable in tracking and reporting on established growth KPIs
  • Ninja expertise with Excel / Google Sheets is a must
  • Knowledge of data visualization tools (Tableau, Looker) or SQL language is a big plus
  • Proficiency in English is a must
  • Hands-on attitude is a must. You’ll have to roll up your sleeves!

Individuals representing diverse profiles, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

  • 🌟 An enticing equity plan that lets you own a piece of the action.
  • 💪 Top-notch private health insurance to keep you at your peak.
  • 🍔 Monthly Glovo credit to satisfy your cravings!
  • 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
  • 👪 Enhanced parental leave.
  • 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!