Role: Commercial Data Analyst

Location: Manchester based office – Hybrid working

Package: £35k OTE  

PHMG is embarking on an exciting new phase in its journey, focusing on modernising our data capability and enhancing the way we work. This evolution presents numerous opportunities to leverage data more effectively, allowing us to better serve our customers and colleagues. As part of this growth, we are expanding our team to maximise the value from the wealth of data stored within the organisation.

To support this vision, we are seeking a Commercial Data Analyst. In this this role, you will be responsible for overseeing the management and utilisation of commercial data to drive business growth and efficiency.

This opportunity is ideal for a data analyst eager to advance their career. You will leverage your analytical skills to uncover fresh opportunities for our sales, client services and marketing teams. Come join us on this extraordinary journey as we usher in a new era of data-driven innovation at PHMG.

• Lead Generation: Develop and implement strategies to ensure a consistent supply of high-quality leads to the sales team.
• Data Management: Deliver high-quality leads through effective data collection and management practices.
• Data Optimisation: Enhance efficiency and accuracy by optimising data acquisition, enrichment, and automation processes.
• Process Design: Create and maintain streamlined data flow processes to support sales pipelines and workflows effectively.
• Customer Segmentation: Develop and apply segmentation models to enable personalised customer profiling and outreach.
• Campaign Execution: Execute data-driven campaigns and analyse their performance to optimise results.
• Performance Metrics: Monitor KPIs to evaluate sales performance and identify areas for improvement.
• Alignment with Revenue Goals: Ensure data activities align with overall revenue strategies, incorporating stakeholder feedback to refine processes.
• Stakeholder Collaboration: Work closely with Sales and Client Servies stakeholders to align data initiatives with broader revenue strategies.
• Insight Presentation: Present actionable insights and strategic recommendations to key decision-makers.
• Cross-Team Collaboration: Partner with BI and Data Engineering teams to leverage data insights and infrastructure.

• Strong analytical and problem-solving abilities.
• A can-do attitude and is a self-starter.
• Experience in delivering qualified leads to sales team to enable growth.
• Understanding of a B2B sales process.
• Strong organisational skills and implementing methodical processes.
• Understanding of Salesforce Leads, Opportunities and Accounts objects – or similar CRM.
• Ideally a working knowledge of SQL/Python – ideally working with Snowflake.

The IT, Data & Engineering functions within PHMG has been going through a digital transformation, changing how we deliver value to our business. A big part of this change is fostering a culture of being open and honest, collaborating, having fun and enabling psychological safety. 

We want to create a place for teams to do their best work, and you will have the opportunity to influence our decisions, help define standards across the teams and contribute to a healthy and happy working environment.

About PHMG:

Established in 1998, PHMG has grown from a renowned Manchester-based business to the world’s leading audio branding agency – working with 36,000 clients in 54 countries across the globe. This expansive client list includes household names of the calibre of Samsung, Audi and Adidas, as well as SMEs in every sector of the global market. We give each of them a stellar production that combines creative copy, world-class voice artistry and an exclusive Brand-Sound-Track™ – strengthening their business identity in the most memorable, emotive way.

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