Communications Director (Viator)

Full Time
London, UK
3 months ago

 

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About the Role:

Viator is behind millions of lifelong memories. We have an identity to build, stories to tell, and audiences to engage - and our new communications director will help forge our path.

As Director of External Communications, you’ll partner with the VP of Communications and Brand to build the strategy and team that drives our communications programs. You’ll help spread the word about Viator, the joy we bring to travelers around the world, the small and large businesses we help grow, and the blindingly bright future we have ahead. Your audiences will be B2B and B2C.

If you’re an exceptional storyteller, a strategic communicator, and a wildly talented writer (especially if you’re a widely talented writer), then this role might be for you.

What you’ll do:

· Partner with the VP of Communications and Brand to assess Viator’s external communication opportunities and needs, then build a corresponding communications strategy and structure. This will include B2C (media relations and content marketing) and corporate communications (trade media, product communications, and industry relations

· Grow Viator’s media presence. Maintain and grow relationships with the relevant top-tier media (trade, consumer, business), and ensure Viator is the go-to source for industry expertise and trend reporting. Help our leadership become the spokespeople for the industry.

· Tell our story beautifully. Partner with the leadership team on communications planning around major events and launches. Ensure we consider and address every audience, create strategic plans, craft resonant messaging, and weave our wins into our larger narrative. Help us build a

· Lead our issues management and preparedness processes.

· Define, measure, and report on internal and external communications performance.

What you’ve done:

· Gained a decade or more’s experience across external, B2B, B2C, and executive communications.

· Led, owned, and built successful communications programs, including team management and agency oversight.

· Led major, multi-channel corporate announcements or launches, including ownership of messaging strategy, asset creation, communications planning, cross-channel dissemination, and reporting.

· Measurably contributed to brand awareness through strategic communications programs.

· Successfully built consensus amongst your peers and senior leadership on communications strategy and messaging.

· Built a reputation as an exceptional writer, no matter the format. You’re adept at translating technical concepts into stories, soundbites, slides, and scripts.

· Gained an eye for beautifully presented content, especially video and graphic storytelling (even if you lack direct experience in these areas)

· Ensured organization-wide adherence to external communications guidelines

 

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