Role description:

The Physical Retail team at Wayfair is responsible for creating and executing a robust playbook to drive traffic to our expanding retail footprint, and enable the omnichannel shopping experience for customers.

The Wayfair physical retail team is looking for a Community Engagement Specialist to join the new Wayfair store team in Wilmette, IL, driving our community and activation strategy for our first large-format Wayfair store. This individual will lead the development and execution of a community engagement strategy, including in-store and local programming, and contributing to digital amplification via social media and other outlets. The Community Engagement Specialist will partner cross functionally with other members of the field team and work regularly with the Home Office team to deliver results against the community strategy.

Core responsibilities 

• Execute In-Store Event Strategy
• Partner with Home Office and local field management to develop in-store event calendar that incorporates GTM priorities with local community priorities and nuances. Targeting 1-2 in-store events/month.
• Provide on-location support to execute in-store events, property activations, installations, and ad hoc opportunities
• Execute Community Engagement Strategy 
• Identify and develop relationships with key community partners to generate awareness of Wayfair’s new store and suite of products. Partner with Home Office to build community marketing calendar of events
• Source and strategically participate in local events to build Wayfair’s presence within the community
• Support local hiring initiatives on an ad hoc basis
• Support community outreach efforts
• Inform On-Going Community Strategy 
• Recap activities to field management and home office partners, inclusive of results, hits, misses, etc.
• Recommend relevant opportunities that drive our business and objectives forward
• “Always On” activities 
• Marketing materials inventory management (swag, handouts, catalog inventory, printed coupons)
• Social content creation to feed to home office social team
• Online presence management including Google, Yelp, Bing listing management (photos, hours), and website page management (photos, hours, event calendar)
• Help out in-store occasionally with light functions and support hiring / team events in-store in partnership with our talent business partner as needed

Qualifications:

Required

• Superb project management skills, including the ability to work on multiple projects at once with a variety of partners and stakeholders
• Excellent interpersonal skills and ability to influence cross-functional stakeholders 
• Budget management plus interest in measuring and driving business impact 
• Connection to local community and a pulse on what’s relevant for our customer demographic
• Excellent communication skills and  comfort with media appearances, representing the brand, contacting community leaders, etc.
• Schedule flexibility to attend on-site activations outside of core working hours as needed 

Preferred:

• 2+ years in field marketing or communications
• Working knowledge of Google Suite tools (Docs, Slides, Sheets, Calendar) 

Physical Requirements:

• Ability to sit or stand for long periods of time
• Lifting and carrying objects over 30 lbs. may be required 

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

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