We are looking for a passionate Copywriter to join our Content Team and help us translate our marketing objectives into exciting campaigns that inspire action. As a Copywriter, you will write and edit content for a variety of projects such as emails, landing pages, entire ad campaigns… you'll write them all. 

• Writing engaging campaign emails, newsletters, landing pages, onsite banners, and marketing material for all brands.
• Delivering quality written text within time-pressured deadlines. 
• Producing communications that not only follow the brand’s tone of voice but also appeal to our customers and inspire action. 
• Ensuring that the business can communicate its promotions effectively to existing and potential customers. 
• Performing competitive and qualitative content audits, ensuring all content is of a high standard and delivers a unique selling point in the cluttered online gambling space. 
• Building and maintaining good relationships with key stakeholders such as Casino, Sports, Compliance, Product, CRM, and other teams. 
• Leveraging analytics to fine-tune subject lines, CTAs, etc., to drive improved customer engagement. 
• Proactively identifying website issues and/or potential improvements and raising these with relevant stakeholders. 
• Comfortable with the use of a CMS, including uploading content to WordPress. 
• Forward-thinking with a focus on maximizing conversion rates through your copy, always considering how marketing and content can enhance performance. 
• Engaging with external agencies and localisation specialists where required.  

• Fluent in English - spoken and written (additional languages are an advantage). 
• Previous writing experience, particularly in engaging and creative copy. 
• Experience with or a strong interest in sports betting. 
• Understanding of both Casino and Sports CRM promotions. 
• Ability to produce high-quality content under time-pressured deadlines. 
• Strong editing and proofreading skills with a keen eye for detail. 
• Experience within the iGaming industry, preferably in a CRM or content-related role. 
• Ability to consult with product experts to ensure their requirements are met. 
• Comfortable working with WordPress and other CMS platforms to upload and manage content. 
• Familiarity with JIRA is a plus. 

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! We recognize it may not be for the faint-hearted, but if you’re a go-getter, initiator, and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in. 

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