Creative Strategist, VaynerCommerce

VaynerMedia

Full Time

4 months ago

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Job Title: Creative Strategist

Reports to: Associate Director of Creative Strategy

Who We Are:

VaynerCommerce is a Growth and Performance Marketing Firm. Initiated in 2018, it officially launched in 2020 as a new type of firm for modern brands to partner with to drive sustainable growth. VaynerCommerce is a digital-first firm that takes an engineering approach to driving sustainable growth. It was started by former early Shopify Plus employees, and was born from the frustration that brands were left with no good options in the market when it came to building sustainable online customer growth. VaynerCommerce serves as a strategic partner, with an implementation arm across growth marketing, data science, design, media & creative, and digital product, CRM, and retention for brands that want to sustainably grow their Direct-to-Consumer business. VaynerCommerce works across Fortune 100, Venture Capital, and Private Equity-backed consumer brands.

We’re rigorous about how we build our team, and the work we focus on. We’re building some of the most complex solutions in the world of Commerce which requires hard work, collaborative teams, and creative problem solving.

What You Will Do:

The Creative Strategist supports VaynerCommerce growth engagement and performance teams on ensuring we’re leveraging real-time quantitative and qualitative insights to feed our creative execution. This role is highly cross-functional, collaborating closely with the growth and media teams to analyze and implement data-driven recommendations to improve outcomes for creative approach. Then working with Vayner Creators to execute that approach. Creative Strategists can stretch from briefing new visual productions to writing creative copy based on consumer research and performance insights.

You are the driver of a brand’s creative execution, continuously harnessing consumer behavior and industry trends into persuasive content. You should excel at:

Identifying the aspects of a Brand that will most connect with a consumer’s needs to develop concepts that bridge the gap between a product and its core audience

Writing copy that converts. Whether it’s in paid social ads or on the brand’s website, your writing is the first step in driving customer behavior

Analyzing performance data to improve creative and develop hypotheses behind strategic best practices

Responsibilities:

Research our client’s existing creative, competitors, develop personas, and create Strategy Bibles that detail your research to the rest of the team.
Present and interface with clients - pitch creative ideas, work through feedback and create sprint plans.
Drive clients creative strategy from ideation to execution
Develop and Write Post-Production briefs that align with the Strategic approach for each Brand.
Review ads and provide feedback to Editors to create the best ads possible.
Develop a deep understanding of our client’s Brands, Brand Guides, and any Do’s/Don’ts that they provide to ensure the team has the correct approach.
Pull data outlining the performance of ads we have created and analyze the data to continue building out the proper strategic approach for our creative.

What We're Looking For:

Ideally 2-3 years of advertising experience, developing and creating for digital / social strategies + campaigns. Bachelor's degree a plus
An informed perspective of what makes good copy and how to connect to a diverse customer base
Demonstrated understanding of the marketing funnel and its application to paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
Background in behavioral psychology and product strategy a plus
Be adaptable, understanding and enforcing that a big idea can come from anywhere
Have a strong creative vision and experience in managing client/agency needs and objectives

Skills

Excellent written and verbal communication skills
Quick learner
High EQ
Ability to maintain composure in high-pressure situations
Can combine creativity and analytics with the ability to convert into a story
Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.

Interests

Passionate about lead generation, retention marketing, and driving bottom line results. Loves “growth hacking”
Desire to work in an entrepreneurial company and drive immediate results
You’re incredibly passionate about the Direct-To-Consumer space
You love to push the boundaries of creative thinking and content
You’re not romantically attached to creative but instead love to leverage data and insights to inform your creative approach

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!