CRM Copywriter

Full Time
3 months ago

Role: Copywriter 

Location:Cheshire, England, United Kingdom (Required on-site with client 1 days per week)

 

ROLE MISSION

Working in partnership with our client, the Copywriter will marry their conceptual thinking and copycraft with CRM and performance marketing chops to create multi-channel integrated campaigns.

THIS ROLE IS RIGHT FOR YOU IF...

You’re hungry to drive success through award-worthy work on an endearing brand. It will help if you’re a pet person too

ABOUT THE TEAM YOU WILL BE JOINING

You will be a key member of our client team of 10 – partnering closely with our designers and art director and you will report to our ACD.

WHAT YOU WILL BE DOING IN YOUR ROLE

  • You’ll be the clients’ trusted copy partner – guiding consistency of their tone of voice across every touch point and every project to generate engaging, customer-focused and relationship building marketing comms 
  • And you’ll bring this TOV to life through all CRM and performance advertising channels – including email, direct mail, brochures, leaflets, web, and display advertising 
  • The role is conceptually creative too – and you’ll be regularly ideating with the strategy and creative teams, as well as being upstream with your clients 
  • With your experience, you’ll instinctively take ownership of continually understanding the target audience and competitor products and seek to share proactive thinking in the best interests of the brand 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

  • ou have a portfolio of work that showcases integrated creativity across a number of sectors – digital and print. Bonus points for awards.  
  • Your campaigns will demonstrate where you have taken a creative platform and amplified this appropriately for a given channel. Ideally, within B2C and retail sectors. 
  • The ability to write on-brand customer-focused creative copy that delivers a consistent tone of voice – and you’ll have some enviable headlines in your book 
  • An understanding of the principles for effective direct marketing. 
  • Experience working with data as a trigger to drive deeper customer engagement in your creative work through innovative personalisation. 
  • You’re a great communicator, collaborator, and relationship builder. You enjoy working as part of a team but can also confidently work independently. 
  • You have experience working in fast-paced environments, with the ability to work well under pressure and manage multiple jobs effectively. 
  • You keep up to date with emerging cultural trends and the latest best practice across social media platforms. As well as a keen interest in AI. 

 

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

 

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

 

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

 

 

Follow us on  Instagram oliver.talent

Job Id: 9692

#LI-LE1 #LI-Hybrid

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.