CRM Marketing Manager (m/f/d)

Full Time
Sonnenallee 223, 12059 Berlin, Germany
8 months ago

bookingkit is a growing company and already we are Europe’s leading booking and reservation management software for tours and activity providers. Our 2025 strategy is set in stone and we have challenged ourselves to digitise and revolutionise the Tours, Activities & Attractions market directly.

We need YOU, to propel us in this journey as we #trust in you and your ambition to be one of us. In return, we give you transparency and ownership so that you #grow with us and we rely on each other for the success of bookingkit.

At bookingkit, we believe experiences arise from community. This is why we work together as a group of currently 80 people with diverse backgrounds - sharing our common goal of creating an environment for every team member to grow as an individual and professional. #bookingkindness

Too hard to believe? Check out our Kununu and Glassdoor ratings

 

Our Vision and Mission

We already know where we want to be in 3 years and the impact we want to have in 10 years: With the vision of creating a world where our technology makes operating and marketing experiences easy and fun, our mission is to make bookingkit the most integrated booking technology for professional European attractions.

So we are looking for you as a CRM Marketing Manager (m/f/d) to work full-time with us starting April 1st, 2024 in Berlin!

 

Your Day-to-Day Work In This Role

The goal of Marketing aligned with bookingkit’s vision and mission for 2025 is to create more impact on the business by providing full coverage across the buyer journey, as a part of the revenue organization. This virtually enables us to live and breathe the customer needs, and understand our industry and focus verticals in utmost depth.

  • Formulate and implement a comprehensive customer retention strategy encompassing upselling, cross-selling, churn prevention, and winback initiatives.
  • Manage the Marketing CRM, specifically HubSpot, overseeing the execution of various campaigns.
  • Take ownership of customer communication at bookingkit, ensuring clients are well informed about the product and can maximize its potential.
  • Collaborate with the Product team to disseminate product updates, feature releases, and pricing changes through channels like Intercom, email, and in-app messages.
  • Craft engaging messaging in one of our core market languages, such as German.
  • Take charge of the prospect nurturing area to support sales in expediting deal closures.
  • Collaborate with our Customer Success team to streamline onboarding processes, facilitating accelerated vendor growth.
  • Analyze data and generate and maintain reports with key performance indicators (KPIs) using tools like HubSpot, Google Analytics, and Metabase.

We Are Match If:

At bookingkit, we love challenging the status quo. We want someone willing to unlearn and learn while testing new methodologies to drive results. We love our customers, and hopefully, you will too – of course, while having a sense of humor in challenging situations. If you like summer barbecues, you are in for some fun!

  • You have 2+ years of demonstrable CRM marketing experience in a B2B SaaS environment.
  • You are proficient in HubSpot and have a working knowledge of Salesforce.
  • You have strong analytical skills and experience in leveraging data for customer segmentation incl. HubSpot reports, Google Analytics, etc.
  • You have excellent communication skills in both verbal and written English as well as German.

Extra Awesome If:

  • You are familiar with relevant AI & automation tools.
  • You have previously worked in a Revenue Operations (RevOps) role.
  • You have a Bachelor's degree in Marketing, Business, or a related field.

Our Team Setup

  • Direct supervisor: Krunal (Head of Marketing)
  • Christian (Expert Online Marketing Manager)
  • Alexander (Product Marketing Expert)
  • Martina (Junior Marketing Manager)
  • Freelance agencies

Perks and Benefits

  • 100% remote work: We have a remote work setup. Do you like to work from the office? So do several of our colleagues -- you can join them in our sunny office in Berlin. There is also a very generous Mobile Working policy allowing you to work from almost anywhere for a portion of the year!
  • Corporate Discounts: We take part in company discount programs with partners and other startups, e.g. GetYourGuide.
  • Flat Communication: Open communication and accessibility between teams and leads is how we operate at bookingkit.
  • Annual Private Travel Subsidy: We are part of the tourism, events, and travel industry - so obviously travel is great! Even in our current times, we subsidize private travel with up to 156€ annually per bookingkid.
  • Public Transportation Subsidy: We subsidize public transportation costs in EU countries with a flat fee. Depending on location, the subsidization can be more than 50% of the total transportation cost.
  • Gym Subsidy: We subsidize Urban Sports Club memberships to stay active and fit for bookingkids in Germany.
  • Team Events: Our bookingkit BBQ in Berlin is a tradition that we offer multiple times in the year! Beyond that, we have summer and winter events to meet in person. Even ex-bookingkids come back to catch up with us on event days!
  • Extra Charity Day: We love it when bookingkids are involved in charity work. We support you with one extra day of leave for charity work.

 

Our Interview Steps

1. People & Culture Screening Call (30 min.) with Mariam.2. Hiring Manager Interview (30 min.) with Krunal (Head of Marketing).3. Case Study Presentation (60 min.) with Krunal + another Marketing team member.4. Meet-The-Team (15 min.) with the entire Marketing team.