What Is The Job? 

We are seeking an experienced and dynamic Customer Marketing Manager to join our Demand Generation team. Reporting to the Senior Director of Corporate Marketing, this role is pivotal in creating and executing strategic customer marketing initiatives. The ideal candidate will be passionate about customer advocacy, storytelling, and driving customer engagement through a variety of channels. This role will develop and manage programs that highlight customer success and foster strong customer relationships, enhancing our brand's credibility and market position.

What You'll Do:

Strategic Customer Validation Marketing:

• Develop and execute a strategic plan for securing and marketing customer validation materials, including case studies, films, press releases, and more.
• Collaborate with customers to create compelling narratives that highlight their success and the impact of our solutions

Customer Reference Program:

• Establish and manage a comprehensive customer reference program to support sales and marketing efforts.
• Identify and cultivate relationships with key customers willing to act as references for various marketing and sales initiatives.

Customer Communications:

• Develop and implement proactive customer communication plans to keep our customer base informed, engaged, and aligned with our brand.
• Coordinate with internal teams to ensure consistent and timely messaging.

Sales Customer Materials:

• Create and maintain high-quality sales enablement materials, including one-pagers, sales slides, and other collateral that support the sales team's efforts.
• Ensure all materials are up-to-date and accurately reflect the latest product developments and customer success stories.

Customer Story Readiness Training:

• Partner with the enablement team to develop and deliver training programs that prepare sales and customer-facing teams to effectively share customer success stories.
• Equip teams with the tools and knowledge needed to leverage customer stories in their interactions.

Customer Co-Created Content:

• Collaborate with customers to co-create content such as blogs, product launch materials, and presentations.
• Foster a sense of partnership and co-ownership with customers in the content creation process.

Customer Webpage Management:

• Manage and continuously improve the customer section of our website to showcase customer stories, testimonials, and other customer-related content.
• Ensure the webpage is engaging, informative, and aligned with overall brand messaging.

Champion Spotlighting:

• Identify and highlight customer champions through various marketing channels, including social media, webinars, and events.
• Develop programs that recognize and reward customer advocates for their contributions.

What You Bring:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in customer marketing, demand generation, or a related role within a B2B SaaS environment.
• Proven track record of developing and executing successful customer marketing programs.
• Exceptional storytelling skills and the ability to create compelling content that resonates with diverse audiences.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent interpersonal and communication skills, with a knack for building strong relationships with customers and internal stakeholders.
• Experience with marketing automation tools, CRM systems, and content management systems.

Key Competencies:

• Customer-focused mindset with a passion for advocacy and storytelling.
• Strategic thinker with the ability to translate business goals into actionable marketing plans.
• Creative and innovative approach to content creation and customer engagement.
• Strong analytical skills and data-driven decision-making abilities.
• Team player with a collaborative spirit and a drive to achieve collective success.

What makes ThoughtSpot a great place to work?

ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-Powered Analytics and natural language search. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

ThoughtSpot for All

Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can’t solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need. At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work.

We’re committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive. 

Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply. 

About ThoughtSpot

The world’s most innovative companies use AI-Powered Analytics from ThoughtSpot to empower every person in their organization, from C-suite executive to frontline employee, with the ability to ask and answer data questions, create and interact with data-driven insights, and use these insights to make informed decisions and take action. ThoughtSpot is simple enough for any business person to use, yet built to handle even the largest, most complex data, wherever it may reside. That’s why customers like T-Mobile, BT, Snowflake, HubSpot, Exxon, Daimler, Medtronic, Hulu, Nasdaq, OpenTable, Huel, and Nationwide Building Society have turned to ThoughtSpot to transform their data driven decision-making cultures.

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