Data Scientist and Analytics Specialist

Full Time
Madrid, Spain
2 months ago

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.

The Team:

The Data science and analytics specialist will be part of the Marketing Analytics and Insight team. This team is part of the marketing operation, and works in close partnership with cross functional teams including the broader go-to-market organization, marketing and sales organizations. As the engine and oil of our marketing machine, driving efficiency, optimization and smooth operations. 

The Position:

The Marketing Data Scientist will be responsible for applying advanced statistical and machine learning techniques to analyze and interpret datasets, driving insights that will shape marketing strategies and campaigns. This role requires a blend of strong analytical skills, marketing knowledge, and technical expertise. The ideal candidate will be able to translate complex data into actionable strategies that enhance customer acquisition, engagement, and retention

The Work You’ll Do:

  • Data Analysis and Modeling: Analyze large and complex marketing datasets to identify trends, patterns, and insights that can be used to optimize marketing strategies. Develop and implement predictive models to forecast marketing performance and customer behavior.
  • Customer Segmentation: Use clustering, classification, and other advanced techniques to segment customers based on their behavior, preferences, and demographics. Develop targeted marketing strategies for each segment to improve campaign effectiveness.
  • Marketing Attribution: Develop and refine multi-touch attribution models to measure the impact of different marketing channels and campaigns on customer acquisition and retention. Provide insights on the most effective marketing mix.
  • A/B Testing: Design, execute, and analyze A/B tests and other experiments to evaluate the effectiveness of marketing campaigns, offers, and strategies. Provide recommendations based on test outcomes.
  • Machine Learning Applications: Apply machine learning algorithms to solve marketing problems such as churn prediction, customer lifetime value (CLV) estimation, and personalized marketing. Continuously improve models based on new data and feedback.
  • Collaboration: Work closely with marketing teams to understand their goals and challenges. Provide data-driven insights and recommendations to optimize marketing strategies and drive business growth.
  • Data Visualization: Present findings and insights in a clear and compelling manner through data visualizations, reports, and presentations. Communicate complex concepts to both technical and non-technical audiences.Tool and Platform Management: Utilize and manage tools and platforms for data analysis, modeling, and visualization (e.g., Python, R, SQL, Tableau, Power BI). Stay current with new tools and technologies in data science and marketing analytics.Continuous Learning: Stay up-to-date with the latest trends and techniques in data science, marketing analytics, and machine learning. Apply new knowledge to improve marketing data science practices within the organization

Requirements

  • Bachelor’s degree in Data Science, Statistics, Mathematics, Computer Science, or a related field. A Master’s or Ph.D. is preferred.
  • 3-5 years of experience in data science, with a focus on marketing analytics or a related field. Experience in a B2C or B2B marketing environment is a plus.
  • Proficiency in programming languages such as Python or R for data analysis and modeling.
  • Strong experience with SQL for data manipulation and extraction.
  • Knowledge of machine learning algorithms and their applications in marketing (e.g., regression, decision trees, clustering, neural networks).
  • Experience with data visualization tools (e.g., Tableau, Power BI) to present insights.
  • Familiarity with cloud platforms (e.g., AWS, Google Cloud) and big data technologies is a plus.
  • Strong analytical and problem-solving skills, with the ability to derive actionable insights from complex data.
  • Excellent communication skills, with the ability to translate technical findings into business-friendly language.

What Celonis can offer you:

  • The unique opportunity to work with industry-leading process mining technology
  • Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
  • Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more). For intern and working student benefits, click here.
  • Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more)
  • A global and growing team of Celonauts from diverse backgrounds to learn from and work with
  • An open-minded culture with innovative, autonomous teams
  • Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
  • A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future

About Us

Since 2011, Celonis has helped thousands of the world's largest and most valued companies deliver immediate cash impact, radically improve customer experience and reduce carbon emissions. Its Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes. For the first time, everyone in an organisation has a common language about how the business works, visibility into where value is hidden and the ability to capture it. Celonis is headquartered in Munich (Germany) and New York (USA) and has more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this video.

Join us as we make processes work for people, companies and the planet.

 

Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Different makes us better.

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