Role: Data Strategy Director 

Location: London, England, United Kingdom

ROLE MISSION

Working in partnership with our client, the Data Strategy Director will provide dedicated data strategy and consultative expertise on all-things CRM for several of our clients. You’ll be a well-rounded data practitioner, leading projects with a strong focus on customer journeys and behaviour, as well as the data and content that power them. Supporting their transformation into a more digital, customer-centric organisation. 

ABOUT THE TEAM YOU WILL BE JOINING

As the only company to exclusively design, build and run in-house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market. Its Data Team is no different.   

We’re arguably one of the fastest-growing agency data teams. As part of our growing team, we’re looking for a senior data strategy professional to join our UK team. The Data Strategy Director will be reporting to the Head of Data Strategy.

WHAT YOU WILL BE DOING IN YOUR ROLE

• Designing 1st party data strategies to be utilised in CRM and in broader comms strategies across channels  
• Designing data strategies for a range of different client needs (primarily CRM, with understanding of how it could apply to digital and social channels) including development of martech and data roadmaps to support future growth and improved data maturity  
• Develop innovative approaches to data solutions – leveraging analytics, automation and diverse datasets to decode consumer behaviour and gain a deeper understanding of performance and headroom  
• Act as a CRM specialist for our clients, using data strategy and analytical techniques to design connected customer experiences in areas such as data collection, personalisation, segmentation, marketing automation 
• Develop test and learn / growth strategies to identify new creative and consumer optimisation opportunities to enhance the ROI of campaigns 
• Leverage knowledge of wider analytical techniques such as predictive modelling, cluster and segmentation to develop new routes to tackling client requirements  
• Working with stakeholders to embed best practice measurement, dashboarding / reporting and insight generation at the heart of all our work – ensuring work is always insightful and action oriented 
• Leading all stages of client relationships – creating proposals for prospective clients, discovery and onboarding, ongoing strategic development 
• Act as an ambassador for data across the group, showcasing the value it can add to creative, content and experiences 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• Strong critical-thinking and problem-solving skills 
• Previous exposure to Marketing Automation platforms such as Salesforce 
• Understanding of tracking customer journeys across channel inc. journey analytics, tagging and implementation, platforms such as GA & Adobe  
• Desire to continually learn and push the boundaries  
• Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences  
• An active interest in behavioural science approaches and techniques – and how this can be delivered through data 
• Ability to carry out basic analysis  
• Confidence and comfortable working in a fast-paced, changing environment 
• Collaborative team player, open minded 
• Ability to work with and influence stakeholders at all levels 

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Follow us on  Instagram oliver.talent

Job Id: 8305

#LI-CM1#LI-Onsite

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle. 

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected.  All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.