Demand Generation Campaign Manager

Location: Reston, VA

What we’re looking for…

We’re seeking a highly motivated and results-oriented Demand Generation Campaign Manager to drive integrated campaigns that generate pipeline and accelerate growth. This role will be responsible for campaign planning, execution, and optimization across key product lines—working closely with Product Marketing, Sales, Field Marketing, and Web.

You will lead full-funnel campaign execution with a focus on paid media, account-based experience (ABX), nurture, and conversion across Restorepoint, Skylar RCA, and other product-led growth initiatives.

What you’ll be doing…

In this role, you’ll take full ownership of campaign execution—from initial planning through multichannel launch and performance optimization—to ensure every campaign drives measurable pipeline impact.

• Develop and execute integrated demand generation campaigns for product-led motions.
• Create and manage campaign briefs, calendars, and timelines.
• Partner with Product Marketing to translate messaging into compelling offers.
• Manage multichannel activation across email, digital, paid, and sales enablement.
• Build nurture tracks and ABX flows aligned to campaign objectives.
• Collaborate with BDRs and Field Marketing to ensure effective follow-up.
• Track campaign performance against KPIs and funnel progression.

• Partner with RevOps and Digital teams to ensure accurate attribution and conversion tracking.
• Optimize campaign offers, landing pages, and CTAs for performance lift.
• Report on pipeline contribution, conversion rates, and campaign ROI.

Qualities you possess…

• 5+ years of experience in B2B demand generation or campaign marketing.
• Proven success in developing and executing integrated marketing campaigns that drive. pipeline and revenue growth across multiple channels.
• Familiarity with ABM, marketing automation, paid media, and lead nurture.
• Strong project management and cross-functional collaboration skills.
• Analytical mindset with the ability to track, measure, and optimize campaign performance.
• Creative problem-solver with a test-and-learn mindset, eager to experiment and iterate based on data and feedback.
• Experience in enterprise software or IT infrastructure preferred, with a focus on product-specific marketing.
• Excellent verbal and written communication skills.
• Proficient in 6sense, Marketo, Salesforce, and digital campaign tools.
• Bachelor’s degree in marketing, business, communications, or related field; relevant certifications are a plus.

Benefits & Perks

• Comprehensive medical, dental and vision plans.
• 401(k) plan with employer match.
• Flexible Paid Time Off (FTO) so that you can take the time that you need to re-energize.
• Volunteer Time Off (VTO) - take two days off per calendar year to volunteer with your preferred charitable organization.
• 5-year Service Milestone Sabbatical.
• Paid parental leave.
• Generous employee referral bonus program.
• Pet insurance.
• HQ Office centrally located in Reston Town Center featuring a well-stocked kitchen with rotating snacks and beverages, and catered lunch on Thursdays.
• Regular virtual company-wide events, including cooking classes, yoga, meditation and more.
• The opportunity to learn and develop from some of the best and brightest minds in the industry!

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At ScienceLogic, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which you are applying.

About ScienceLogic

ScienceLogic empowers intelligent, automated IT operations and observability, freeing up time and resources, and driving business outcomes with actionable insights. ScienceLogic’s AIOps platform sees broadly across clouds and on-premises, enabling business service visibility with relationship mapping, and workflow automation to eliminate manual tasks. Trusted by thousands of organizations across the globe, ScienceLogic’s technology has been proven for scale by the world’s largest service providers, enterprises, and government agencies. 

www.sciencelogic.com