Digital Marketing Analyst (x/f/m)

We are seeking an experienced Marketing & Patient Insights Analyst to join our MarTech team. The ideal candidate will be skilled in analyzing and optimizing marketing technologies that support search engine optimization (SEO), customer relationship management (CRM) and paid advertising. This role is crucial for driving data-driven decisions and enhancing marketing strategies through insightful analytics and reports.

Your responsibilities include but are not limited to:

• Data Analysis: Develop and manage comprehensive dashboards and reports that track key metrics for CRM, paid media, and SEO activities. Provide actionable insights that can lead to campaign optimization and improved ROI.
• SEO Analytics: Conduct detailed SEO analysis, including keyword research, backlink analysis, and webpage performance optimization to improve organic search rankings and drive traffic.
• CRM Analytics: Analyze customer data and engagement across various touchpoints to enhance customer segmentation, lifecycle marketing, and overall CRM strategies.
• Paid Media Analytics: Monitor and evaluate the performance of paid advertising campaigns across multiple platforms (e.g., Google Ads, Meta Ads, Apple Search Ads, TikTok Ads, etc…) to ensure efficient budget spend.
• Cross-Functional Collaboration: Work closely with SEO, CRM, Paid Performance, GTM, Data and IT departments to ensure alignment with the need/strategy
• Training and Support: Provide ongoing training and support to Marketing team members on analytics practices and tools, ensuring data-driven decision making is accessible across the team

Are you convinced that you have exactly what it takes for the position? Then we encourage you to apply. Even if you don't meet every requirement, you might be exactly the right future Doctoliber for this or other positions!

You could be our next team mate if you: 

• Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
• 5+ years of experience in a Marketing Analytics, MarTech role or in Campaign Management.
• Experience in campaign management and understanding of the entire marketing funnel, from initial touchpoints to conversion, including the utilization of attribution models
• Strong understanding of CRM systems, digital advertising platforms, and SEO tools.
• Proficient in data analysis and visualization tools such as Google Analytics, Amplitude, Adjust/Appsflyer, Botify, SEMrush, Tableau, Metabase, Excel/Gsheet or similar.
• Experience with SQL and common data manipulation languages would be a plus
• Excellent communication and collaboration skills, with the ability to translate complex data into actionable insights.
• Proven ability to manage multiple projects simultaneously and adapt to changing priorities.

Now, it would be fantastic if you:

• Experience in agency
• Familiarity with healthcare industry
• Coding/data language experience
• Online tracking understanding

• Free Health Insurance for you & your family
• Quarterly or monthly bonus (based on your position)
• Up to 14 days of RTT (except for Customer Care)

• A flexible workplace policy offering both hybrid and office-based mode
• Flexibility days allowing to work in EU countries and the UK 10 days per year 
• Wellbeing program (free mental health and coaching offer with our partner moka.care)
• For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support.

• Lunch voucher with Swile card
• Work Council subsidy to refund part of sport club membership or creative class
• Bicycle subsidy
• Reimbursement of public transportation or company car (only for Field Sales)
• Relocation support for international mobilities

• Interview with Talent Acquisition Team 
• First Interview with the Hiring Manager 
• Practical assessment - Business case study 
• Final Interview 
• At least one reference check 

• Permanent position 
• Full Time 
• Workplace: Paris - Levallois 
• Start date: asap

At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination.

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability.

To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process. 

Join us in building the healthcare we all dream of!

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Please contact hr.dataprivacy(at)doctolib.com for inquiries or to exercise your rights.