Hey! We are SO HOME, and we’re pleased to meet you! 👋

We’re excited to introduce you to our role for a CRM and Digital Marketing Manager. If you’d like the quick lowdown on us—including our story and vision—head to the bottom of the page!

The Role

At SO Home, digital marketing and CRM are at the core of our growth strategy. As a CRM and Digital Marketing Manager, you’ll combine the technical expertise of CRM management with the creative vision of digital marketing. You’ll own the end-to-end customer journey, ensuring every interaction adds value, builds trust, and drives engagement.

This is a cross-functional role where you’ll design and optimise CRM workflows, lead multi-channel digital marketing campaigns, and create data-driven strategies that help us reach and engage diverse audiences. Whether it's analysing customer data, scaling paid media efforts, or building workflows that drive retention, your impact will be felt across the business.

Here’s a bit more insight into what you’ll get up to:

• Define and implement a comprehensive digital marketing strategy across all channels.
• Adapt campaigns for multiple audiences, including B2B and B2C, tailoring messages to resonate with diverse demographics.
• Manage and optimise CRM tools to build workflows, automations, and segmentation strategies.
• Analyse CRM performance, marketing campaigns, and customer data to provide actionable insights.
• Collaborate with content producers to develop engaging content that drives traffic, conversions, and retention.
• Manage relationships with external agencies to scale SEO, paid media, and automation efforts.
• Track analytics and continually refine strategies to maximise marketing performance.
• Lead cross-functional efforts with marketing, sales, and product teams to create seamless customer journeys.
• Build and scale a high-performing marketing team as we grow.

What We’re Looking For

We’re looking for a dynamic professional who can combine strategic thinking with hands-on execution across CRM and digital marketing. You should be equally comfortable building workflows in a CRM system and brainstorming creative campaigns that drive engagement.

The ideal candidate will have:

• Proficiency with major CRM platforms (e.g., HubSpot, Salesforce) and a strong understanding of lifecycle management.
• Experience with digital marketing channels, including SEO, SEM, email, and social media.
• Strong analytical skills with proficiency in tools like Google Analytics and CRM reporting.
• A knack for leveraging data to optimise both marketing campaigns and customer journeys.
• An entrepreneurial mindset with the ability to work independently and take ownership of projects.
• Experience managing external agencies and scaling paid media campaigns.
• A creative approach to solving challenges and driving results.
• A collaborative attitude, with the ability to work across teams to achieve business goals.
• Interest in AI tools and advancements to enhance marketing and CRM strategies.

What We Offer

🌐 The chance to define SO Home’s customer engagement and growth strategies.🧠 Creative freedom to experiment with new ideas and approaches.🤝 Collaboration with passionate, forward-thinking teams to achieve big goals.📈 The opportunity to design and optimise systems for a fast-growing startup.🚀 The opportunity to build and shape a marketing team💼 Exposure to key decision-makers and influence over company strategy🥳 Work hard play hard💷 Competitive salary🚗 Gated parking⚡ Free EV charging🎁 Everything else you might expect

So What’s Next?

If this sounds like your ideal opportunity, we’d love to hear from you! Send us your CV, portfolio of work, and a quick intro to hello@so-home.co.uk, and let’s start the conversation.

About Us

We’re SO Home, a proptech startup on a mission to revolutionise the housing market. By combining innovation, technology, and creativity, we’re transforming how people think about homeownership. Our founders bring years of experience in property, technology, and scaling businesses, having delivered over £100m in projects.

We believe that different ideas, perspectives, and backgrounds make us stronger. At SO Home, you’ll find a culture that empowers you to bring your full self to work, grow your skills, and thrive in a dynamic environment.