Director, Analytics

VaynerMedia

Full Time

New York, NY, USA

1 month ago

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****This position is hybrid based out of our Hudson Yards NYC office 2x a week.****

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

VaynerMedia is searching for a Director, Data & Analytics. The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will interface with the client to support their business and act as a trusted advisor to the client and internal teams on all data and analytics needs.

Responsibilities:

Work cross-functionally and cross-organizationally to drive innovation, insights and growth across multiple accounts.
Engage with senior team members on the media, strategy and creative teams to drive holistic partnership on data, measurement and analysis.
Become the Client’s trusted advisor on all things media and marketing measurement.
Evolve new measurement opportunities for clients including working with both internal data science team members and external partners to deliver best in class measurement solutions to meet client’s needs.
Coach and advise analytics team members on how to build and implement measurement frameworks.
Create analytics frameworks and measurement plans for clients based on client goals and success metrics.
Help Clients evolve their measures of success overtime to create a maturity model for growing a client’s business.
Oversee all reporting, dashboards and modeling deliverables to ensure accurate and on-time data deliverables for clients.
Participate in new business development when possible to support the growth of the VaynerMedia Analytics business as a whole.
Provide oversight for a team of analytics professionals across one or more accounts.

Qualifications

7-10 years experience in digital marketing analytics preferably with a media focus and specifically an in-depth understanding of social platforms.
Experience in leading and managing a team of analysts across one or more accounts.
Significant experience in client communications, including presentation, brainstorming, thought leadership.
Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent
Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution
Proficiency with Python & SQL
Advanced skills in Excel including pivot tables, V-Look Ups, and macros

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!