We’re a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way — but there’s still an exciting journey ahead of us. Do you want to join us at the heart of trust?

Trustpilot was founded in 2007 with a vision to create an independent currency of trust. We're a digital platform that brings businesses and consumers together to foster trust and inspire collaboration. We're free to use, open to everybody, and built on transparency.

Trustpilot hosts reviews to enable consumers to shop with confidence, and deliver rich insights to enable businesses to improve the experiences they offer. The more consumers use our platform and share their own opinions, the richer the insights we offer businesses, and the more opportunities they have to earn the trust of consumers from all around the world.

We are embarking on an exciting global growth journey and we are seeking a highly skilled and experienced Director of B2B CRM and Lifecycle to join our team. As the Director of B2B CRM and Lifecycle, you will be responsible for developing and implementing our B2B CRM and lifecycle strategy, ensuring that we deliver exceptional experiences to our B2B customers at every stage of their journey.

 

What you’ll be doing: 

• Develop and implement the B2B CRM and lifecycle strategies, with a focus on delivering new customer conversion, engagement, retention, and upsell/cross-sell opportunities.
• Develop and maintain a deep understanding of our B2B customers and their needs, and use this knowledge to inform and improve our CRM and lifecycle strategies.
• Continuously monitor and optimize our B2B customer journeys, identifying opportunities for improvement across channels, formats, and cadence, and implementing changes to increase engagement and revenue.
• Develop and manage the B2B CRM and lifecycle budget, ensuring that resources are allocated effectively to achieve our goals.
• Collaborate with cross-functional teams, including Performance & Media team, Marketing Operations team, Regional Marketing teams, Sales, and Product, to ensure that our B2B CRM and lifecycle strategies are aligned with broader company goals.
• Manage Head of CRM & Lifecycle to develop prospect and free business user CRM & lifecycle campaigns.
• Work closely with regional marketing teams to set strategies for CRM & lifecycle regional activations, establish best-in-class approaches and coordinate global lifecycle campaign dashboard. 

Who you are:

• Extensive experience in CRM and lifecycle marketing, with a focus on B2B
• Previous experience with developing and implementing effective B2B CRM and lifecycle strategies
• Strategic thinking with a clear customer-centric mindset
• Willingness to get your hands dirty to execute on your strategic vision
• Ability to get buy-in from key management and drive results in a fast-paced environment
• Proven leadership skills, with experience maintaining and developing efficient teams
• Experience working with Hubspot, Salesforce Marketing Cloud among other CRM system is necessary 
• Enhanced communication and collaboration skills

What’s in it for you:

• A range of flexible working options to dedicate time to what matters to you
• Attractive compensation package + bonus
• 28 days holiday plus two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle to work scheme
• Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more.
• Independent financial advice and free standard professional mortgage broker advice

 

Still not sure?

We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We're keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don't worry if you're looking at this job description and feel like you don't meet all the requirements, we'd still really like to hear from you!

 

#LI-SH1 #LI-HYBRID 

About Trustpilot

At Trustpilot, we’re passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we’re a place to connect with and influence businesses. For companies, we’re a platform for progress; a way to improve and innovate by engaging and collaborating with consumers. 

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be a tangible symbol of trust in an ever-changing world. With vibrant office locations all around the world and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas. 

Our purpose is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. 

A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go. 

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences  are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.