Director, Global Head of H' DTC

Full Time
New York, NY, USA
1 day ago

About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, and Mando. Driven by a mission to “Create Things People Like More,”  the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. 

 

The Harry's working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Tuesdays & Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

 

About the Team

The Global DTC (Direct to Consumer) Team @ Harry’s owns customer experience for the most mature business in the entire Harry’s ecosystem, paving the way for the direct-to-consumer experience for 10+ years. Our mission is to represent the voice of the customer and build seamless direct-to-consumer experiences that delight and make everyday life easier. We are a highly collaborative team that partners cross-functionally to maximize the customer experience on harrys.com, to deliver customer and channel insights back to Harry’s organization, and to discover opportunities that set up future success for the eCommerce channel and Harry’s as a company. We are nimble, driven by an ownership mentality, and deeply committed to understanding and solving real customer needs. Our team continuously strives to improve, learn, and raise the bar for what great digital commerce can be.

 

About the Role

You are an experienced e-commerce leader digital driving key long-term strategies for the overall Global H’ DTC (Direct to Consumer) business. You will be responsible for proposing, leading, and driving improvements that help move the flywheel for the H’ DTC business in context of the broader Harry’s Omnichannel business. Not only will you be responsible for driving users to our website and maximizing their journey through a customer-centric lens, but you’ll chase down opportunities to improve the customer experience with stakeholders such as the brand, engineering, UX, marketing, analytics, legal/policy, finance, innovation, and supply chain teams. 

 

In addition to owning the Global H’ DTC business, you will be managing a talented Global team to help drive that vision to life, while developing the individuals on that team to their full potential. You will be combining your understanding of our customers, the brand, and the business with your knowledge of the digital space, fluency with data and analytics, insights into the overall customer journey, and how it ties into the broader P&L. 

 

What you will accomplish

  • Set the DTC strategy: Define a long-term strategic roadmap to elevate the Harrys.com customer journey, grow revenue, and deepen customer loyalty and satisfaction (NPS) across the Harry’s Global teams to align DTC with broader business goals
  • Drive cross-functional initiatives: Partner with brand, marketing, UX, engineering, innovation, supply chain, analytics, legal/policy, and finance to improve every aspect of the DTC journey. 
  • Collaborate with brand and creative to translate brand priorities into compelling site experiences and product launches.
  • Lead innovation: Identify high-impact opportunities and bring new ideas to market that move key business and customer metrics.
  • Omnichannel alignment: Partner with retail, wholesale, and brand marketing leads to ensure consistency in brand messaging, pricing, and promotions across all customer touchpoints. 
  • Influence with data: Bring new ways of thinking about our metrics and data to push through analytical rigor to push our understanding of our customers and business forward. Employ a variety of validation methods both quantitative (A/B testing, surveys, cohort testing) and qualitative (focus groups, 1:1 interviews, CX feedback) in your process, knowing that data is a powerful tool but not the answer. 
  • Be the glue: Work across stakeholder teams to ensure consistent, high-quality execution that reflects customer needs and brand values.
  • Mentor and influence: Serve as a strategic thought partner to senior stakeholders and a coach to product and engagement teams.

This should describe you:

  • 8–10+ years of experience in digital strategy, DTC, product management, and/or product marketing management. Working closely with UX design and engineering to consider all the relevant customer, business, and technical tradeoffs.
  • Skilled at balancing brand integrity with performance goals, understanding the role of DTC in building a brand and driving customer engagement. 
  • Proven experience leading, managing, and developing talented individuals
  • Demonstrated success in leading cross-functional initiatives and delivering results
  • Customer-centric. You’re incessantly focused on finding ways to make the customer experience better at any point in the journey regardless of surface area.
  • Analytical. You can quickly get a deep understanding of how our business works from the big picture down to the granular, making smart recommendations along the way. You’re very comfortable answering questions with a blend of data and intuition — comfortable with dashboards, funnel metrics, A/B testing, and root cause analysis. Ability to digest, synthesize, and share with stakeholders strategic plans
  • A strategic thinker who can zoom out to define vision and priorities, but is also happy to roll up their sleeves to fix a broken workflow or build a better report.
  • Deep empathy for customers, paired with an understanding of business goals and trade-offs.
  • Growth Mindset. You’re a lifelong learner with a hunger for knowledge. You know when you don’t know the answer, but won’t stop until you find it. 
  • Excellent communication and collaboration skills—you can align executives around your strategy and coach team members and partners with equal skill.
  • Working knowledge of digital product management, technology, and e-commerce platforms (e.g., Shopify, etc.)

 

Here is who you will work with:

  • Reporting to the VP, Head of Global Digital for Harry’s and Flamingo
  • A part of the broader Global Harry's and Flamingo Digital organization
  • A part of the Harry’s Brand team, and dotted line into the VP of Harry’s Brand
  • Strong partnerships with working hand-to-hand with International Teams in the following areas:
    • Brand, UX Design, Software Engineering, Innovation, Supply Chain, Marketing, Analytics, Customer Service, Finance, Legal

 

Benefits and perks

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Mammoth Brands 
  • Flexible time off and working hours
  • Wellness and L&D stipends
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 
  • 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from all of our brands

 

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $189,600-$260,700, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

 

 

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.