Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

We're looking for a strategic, growth-minded leader to drive expansion across Spanish-speaking Latin America and Brazil. In this high-impact role reporting to the VP of GTM & Planning, you'll shape and execute go-to-market strategies and partnerships that grow our subscriber base and drive revenue across the region.

As the Director, Go-to-Market, LATAM, you bring strong regional expertise, and a passion for content-driven platforms. You'll work to turn market insights into tailored strategies, guiding everything from regional launches to local partnerships.

• Lead go-to-market strategy and execution across Spanish-speaking Latin America and Brazil, including Crunchyroll's owned platforms and key partnerships
• Translate regional strategy into local plans across content, product, marketing, and partnerships
• Shape growth plans based on audience insights, balancing investment across countries to maximize ROI
• Define audience segments, entry models (e.g., direct vs. partners), and go-to-market paths
• Plan and test top-of-funnel media in collaboration with Paid Media and Regional Marketing
• Map customer journeys to uncover gaps and growth opportunities across the funnel
• Provide regional insights to shape content, product, and curation decisions
• Lead local partnerships and support major launches, campaigns, and commercial deals
• Align with teams—including Business Development, Product, Content, and Marketing
• Build business cases and recommend growth investments based on market data
• Track KPIs, assess go-to-market impact, and report performance across the region
• Use cultural insights, seasonal trends, and behaviors to refine market strategy
• Consolidate performance data into a clear regional view
• Lead LATAM Growth Summits and serve as the contact for Sony, vendors, and key partners

We are considering applicants who are available to work a hybrid schedule, with three days per week onsite at our Mexico City office.

We get excited about candidates, like you, because...

• 10+ years in consulting or strategy, with experience in OTT, global entertainment, or consumer tech
• Deep understanding of the Latin American media and entertainment landscape, including Brazil
• Experience launching and scaling go-to-market strategies in high-growth, cross-functional environments
• Expertise in building regional strategies, financial modeling, pitch deck creation, and business plan development
• Fluency in English and Spanish; knowledge of Portuguese is a plus
• Passion for anime, entertainment, or pop culture is a big plus

Crunchyroll's expansion is fueled by both domestic and growing international efforts. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans that increase growth across Crunchyroll's owned and operated (O&O) platforms and high-profile third-party distribution partners.

Our mission: delight anime fans worldwide, expand our footprint, boost brand awareness, and make Crunchyroll synonymous with anime everywhere. The GTM & Planning team is an necessary part of the Growth & Planning performance marketing organization.

#LifeAtCrunchyroll #LI-Hybrid

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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