Intercom is an AI powered, automation-first customer service platform that lets businesses deliver fast support, keeping customers satisfied, costs low, and service teams happy.

It is the only complete customer service solution that provides a seamless customer experience across automation and human support. Customer service teams from more than 25,000 global organizations, including Atlassian, Amazon and Microsoft, use Intercom to send over 600 million messages per month and enable interactions with over 800 million monthly active end users. The company was founded in 2011 and is backed by leading venture capitalist including Bessemer Venture Partners, Kleiner Perkins and Social Capital. We live by our seven company values everyday: Success First, Customer Obsessed, Incredibly High Standards, Open Mindedness, Resilience, Impatience, Positive & Optimistic and Customer Obsessed. They are stitched into the way we work, interact with others, and hold ourselves accountable. We’re eager to hire individuals who are passionate about our mission, deeply aligned with our values, and are excited to help shape the future of customer service.

What's the opportunity? 🤔

Intercom is seeking a strategic and analytical Director of Integrated Campaigns to spearhead our global marketing initiatives. This strategic role is crucial for driving Intercom's growth and expanding our market presence. As a key player in our marketing team, you will craft and execute a comprehensive demand-focussed integrated campaign strategy that aligns with our business objectives, driving significant revenue growth across both SMB and Mid Market segments.

What will I be doing? 🚀

Strategic Campaign Leadership: 

• Develop and execute an integrated campaign strategy aligned with business goals, focusing on multi-channel and multi-segment campaigns to engage and acquire new customers.
• Translate the campaign strategy into funnel-focused marketing programs to acquire, engage and retain customers, with clear understanding of ideal buyer personas, their goals and challenges, and their buying journeys.

Cross-Functional Team Collaboration:

• Work closely with different marketing functions, such as  product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns.
• Collaborate across teams  to ensure campaign alignment with customer needs, product offerings, and market demands.

Data-Driven Optimization:

• Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance.
• Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.

Innovative Content and Messaging:

• Oversee the development of creative and compelling campaign content that engages target audiences.
• Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.

Market Trends and Insights:

• Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth.

Budget Management:

• Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.

What skills do I need? 📖

Extensive Experience in Integrated Marketing Campaigns:

• 12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment.
• Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns.

Strategic Thinking and Leadership:

• Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies.

Analytical and Data-Driven:

• Proficiency in using analytics tools to measure campaign performance and inform decisions. Strong ability to interpret data, extract insights, and drive campaign improvements. 

Collaboration and Influence:

• Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions.

Creative and Innovative Mindset:

• Creativity in developing engaging and innovative campaign ideas that resonate with target audiences.
• Staying at the forefront of marketing trends and technologies to continuously innovate and improve campaign effectiveness.

Deep Content Strategy Understanding:

• In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth.

Benefits 😍

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :)

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews - great work is rewarded!
• Open vacation policy and 10 corporate holidays
• Paid Parental Leave Program
• 401k plan & match
• In-office bicycle storage
• Fun events for Intercomrades, friends, and family!

The base salary range for candidates within the San Francisco Bay Area is $208,300 - $281,800. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).  

 

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least two days per week.

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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