ROLE DESCRIPTION:  

We’re looking for a Director, Marketing Growth Strategy to help us accelerate self-serve revenue growth and transform Hootsuite’s e-commerce business into a product-led sales motion. As a data-driven leader on the Marketing Growth team, you’ll work with channel leaders and Product teams to develop and execute optimization tests across the customer journey, responsible for achieving key business results supporting acquisition, activation, retention, and monetization objectives. You’ll be Marketing’s foremost subject matter expert in experimentation and growth hacking, advising teams on best practices for test design, measuring results, and prioritizing efforts and resources. 

WHAT YOU’LL DO:

• Responsible for guiding the Marketing Growth experimentation engine, developing and executing effective growth strategies and tests that drive customer acquisition across digital channels. 
• Work with teams and channel leaders through the more nuanced aspects of experimentation: when to test, how to test, how to think about trade-offs and opportunity cost, statistical significance and testing cycle length, and measuring the right outcomes.
• Work cross-functionally with Product and Engineering teams to design tests for the entire customer journey, driving key metrics that support customer activation, retention, and monetization objectives
• Build the capability of the Marketing Growth teams to implement effective optimization tests and provide detailed analysis of results and learnings. Evangelize those insights across the organization to empower teams while informing new test hypotheses, product roadmaps, and other growth initiatives
• Manage a team, including selection, coaching, mentoring, development, performance management, and all other people-management practices, including DE&I.
• Cultivate and nurture a culture of innovation and experimentation within Marketing and across Product and Engineering teams, encouraging the exploration and implementation of new tactics, technologies, and tests. 
• Analyze complex data sets to identify new growth opportunities, measure performance, and inform strategic decision-making
• Present growth metrics and strategic insights to senior leadership, providing actionable recommendations to inform high-level decision-making.
• Measure and communicate results, successes, opportunities, learnings, and improvements on a diverse range of initiatives in a clear, simple, and engaging manner to senior leadership
• Work with business analysts on the Finance Team and play a key role in the construction of regular forecasts and assist in finding ways to improve forecast accuracy

  WHAT YOU’LL NEED:

• 15+ years experience in data analysis, marketing analytics, marketing growth, product growth, and/or product management
• Post-secondary degree in economics, applied mathematics, and/or business. MBA or similar an asset, or an equivalent combination of education and experience
• Excellent functional knowledge of SaaS and eCommerce business models, with a proven ability to use data to analyze marketing funnels, and recommend changes that result in large improvements
• Proven track record of developing and implementing successful growth strategies
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
• Strong knowledge and technical skills with web analytics and data management tools
• Expert knowledge of testing frameworks and proven ability to develop and oversee testing at scale while using statistics to identify the highest impact areas for experimentation
• Demonstrated ability to thrive in undefined, new areas, and navigate through ambiguity to drive results
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Builds inclusive, cohesive teams which apply diversity to achieve common goals
• Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
• Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
• Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team

WHO YOU ARE: 

• Tenacious. You are determined to succeed, and you are motivated by the success of Customers, colleagues and the community. 
• Curious. You are always learning and seeking ways to make things better. 
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity. 
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.