Director of Product Management, Adoption

Full Time
2 months ago
About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

Available Locations: Hybrid -Austin, San Francisco, Remote - US

About the Role

As the product leader of the Adoption team you will take ownership of the Cloudflare dashboard and cloudflare.com. You will measure and grow the engagement of customers and prospects with our products and with Cloudflare itself. Problems you may face: 

  • How can cloudflare.com do better at educating prospects about Cloudflare products and our mission to build a better Internet? How do we measure progress? 
  • How can the dashboard provide individual product teams a powerful canvas on which to deliver world-class experiences? Can we maintain a tech stack and common design language that empowers individual teams to build great experiences rather than constrain them?
  • Can we simultaneously educate customers about our products, convince them to pay, then onboard and upsell them to new offerings as well as encourage them to onboard their colleagues and friends? 
  • Can we manage adjacent cost drivers like customer support and outbound sales? Can we be confident that moving the needle on these fronts is doing more good than harm? Can we leverage adjacent channels like cloudflare.tv and social media? 
  • Many customers interact with Cloudflare predominantly through APIs or Terraform. How can these properties serve the needs of those customers as well while maintaining velocity of innovation? 

As Director of Product Management, Adoption, you’ll be responsible for leading a small team of PMs who partner with a committed set of engineering, design, and go-to-market teams as well as product teams from around the company to meet these challenges. At the same time, you’ll be expected to establish and maintain a high performance culture in your team and contribute to citizenship at Cloudflare - promoting excellence and elevation of the craft of Product Management across the company. 

Key Competencies

In this role, you’ll be responsible for building and iterating existing products and delivering brand-new. We want to find someone who is curious, can learn quickly, think creatively, and work cross-functionally with engineering, design and other teams. A few key competencies:

  • Demonstrated excellence building public facing UX in an Enterprise setting. Be prepared to show examples of your work, ideally live.
  • A history of building and managing teams where people deliver the best work of their lives in a dynamic environment where goals can conflict and desires always exceed resources
  • First-class execution - we want to understand the system by which you manage competing priorities, progress never stops and the right things get done. 
  • Excellent synthesis abilities - you will not be handed a graph to move. You will be asked to talk to numerous constituents and then define the graph that needs to move, convince everyone else it is the right graph, then move it - iteratively, continuously, tirelessly. 
  • Influence through persuasion - you need to convince teams that do not work for you to see things your way. Your communication skills and EQ will need to be excellent.  You’re able to speak with ease to customers, engineers, colleagues and executives
  • A track-record of driving excellence throughout the organizations you serve. We want to hear not just about the things you shipped but the difficult cases where you had to say no. 

Bonus Points

  • Understanding the modern UX stack with enough fidelity to hold your own with engineers will be highly beneficial. An engineering background would be helpful. An alternate source of credibility on this front might come from having developed a web property yourself.
  • Data-fluency - there is no team of analysts at Cloudflare. Can you work directly with data yourself to build confidence in your views and can you use that same data to persuade others?  
  • At Cloudflare it’s pretty helpful to understand how the Internet really works at layers 2 through 7. If you don’t have this, be prepared to speak with mastery about another realm of similar complexity.

Compensation

Compensation may be adjusted depending on work location.

  • For Colorado-based hires: Estimated annual salary of $226,000 - $276,000
  • For New York City, Washington, and California (excluding Bay Area) based hires: Estimated annual salary of $252,000 - $308,000
  • For Bay Area-based hires: Estimated annual salary of $266,000 - $325,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan

Time Off

  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

 

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.