Join us on our mission to make a better world of work. 

Culture Amp revolutionizes how over 25 million employees across 6,000 companies create a better world of work. As the global platform leader for employee experience, Culture Amp empowers companies of all sizes and industries to transform employee engagement, develop high performing teams, and retain talent via cutting-edge research, powerful technology, and the largest employee dataset in the world. The most innovative companies across the globe, such as Salesforce, PwC, KIND, SoulCycle, Celonis and BigCommerce depend on Culture Amp every day.

Culture Amp is backed by 10 years of innovation, leading capital venture funds, and offices in the U.S, U.K, Germany and Australia. Culture Amp is recognized as one of the world’s top private cloud companies by Forbes and one of the most innovative workplace companies by Fast Company.

Learn more about how Culture Amp can help you create a better world of work at cultureamp.com.

As our Director of Product Marketing you will work closely with leaders in sales, marketing, and product to align on how we get Culture Amp into the hands of our best-fit customers. You'll be influential across marketing, solutions architecture, partnerships, product, customer success, and sales. You will build strong relationships with leaders of these functions and both learn from and influence the direction of these orgs. This position can only be performed from the San Francisco Bay Area. The salary range is $200-250k + equity. 

In this job, you will be focused on: 

• • Positioning, messaging, and Ideal Customer Profile (ICP) for the core platform
  • Pricing & packaging roadmap. The leader of this role will work collaboratively to define a high-level roadmap getting us from the current state to a mature pricing model.
  • Revenue and profitability goals. The leader of this role should be able to structure quantitative arguments for why or why not to pursue a given segment, vertical, or solution.
  • Enablement materials such as core content for marketing, sales, and channel deliverables, sales tools, and sales collateral

Build a product marketing team that uses customer research and data to improve our answers to the most important go-to-market questions. The leader of this team will be experienced in gathering insights from customer research, voice of customers, survey data, and product analytics to always improve our understanding of key GTM questions:

• What do we sell and to whom? (pricing, packaging, bundling)
• What is our value proposition? (positioning, messaging, content creation)
• How do we communicate our value prop to our Ideal Customer? (input on sales and channel strategy)
• How do we communicate our value prop to the market? (input on global campaigns, media & analyst relations)

Lead a team of exceptional product marketers. This team is currently three people and will grow over the next year. The leader of this team will need to define clear goals and success metrics for a function that is notoriously challenging to measure. Success here will include:

• • Recruiting new team members
  • Structuring roles to best deliver organizational results while also developing compelling career paths for your team
  • Aligning your teams initiatives with company level OKRs
  • Developing product marketing talent

You are a good fit if you:

• You operate as an owner. You feel a deep sense of ownership over the success of your products in the market. You know your metrics and how you are performing against them. You create alignment around critical problems, design solutions, navigate tradeoffs, and break those solutions down into steps the entire organization can execute on.
• You have a bias for action. You feel urgency to achieve impact. You use data, research, and strong relationships to create focus for your own team and the rest of the organization — aligning resources around areas of high-impact. You are scrappy. You move quickly and that motivates others to keep up with you. You do not measure your success in outputs, but in outcomes.
• You have the ability to create and orchestrate outcomes across the company. Culture Amp Labs is not a tops-down organization. The leadership team operates with a high degree of transparency, we publish company-wide OKRs, and we have best-in-class data management practices. From there, leaders throughout the org are expected to create clarity and drive toward action.
• You are a talented people manager. You’ve managed PMM teams of at least 10. You have experience coaching & developing emerging talent & leaders. You create focus for individual members of your team, while building a healthy team dynamic that creates space for all types of people to be successful. You are known for giving frequent and clear feedback to everyone you work with.
• You are a trusted & admired leader. You operate from a sense of strong personal values. You have personal credibility and integrity and people trust that you will make good decisions. You are recognized as a leader both inside and outside the organizations in which you work. 

Bonus points:

• You have experience in HR Tech
• You have experience managing fully-remote teams
• You have experience with AI, Data Analytics
• You have experience working at fast-growth startups

We already have over 1,000 amazing Campers and we want to continue to attract exceptional people who are motivated by our mission. Our approach to compensation aligns with this value. We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits. 

For this role, the estimated base salary range is listed below. The range is a guideline, and the base salary range for this role may be modified. The actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. 

In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commission. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role. 

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.