About Pinterest:  

Millions of people across the world come to Pinterest to find new ideas every day. It’s where they get inspiration, dream about new possibilities and plan for what matters most. Our mission is to help those people find their inspiration and create a life they love. In your role, you’ll be challenged to take on work that upholds this mission and pushes Pinterest forward. You’ll grow as a person and leader in your field, all the while helping Pinners make their lives better in the positive corner of the internet.

Creating a life you love also means finding a career that celebrates the unique perspectives and experiences that you bring. As you read through the expectations of the position, consider how your skills and experiences may complement the responsibilities of the role. We encourage you to think through your relevant and transferable skills from prior experiences.

Our new progressive work model is called PinFlex, a term that’s uniquely Pinterest to describe our flexible approach to living and working. Visit our PinFlex landing page to learn more. 

We’re looking for a Director of Social Media to build out a best-in-class social center of excellence at Pinterest and lead our global social team. The ideal candidate is a proven leader in the social space, having overseen social strategy, content strategy, content creation, community management, crisis response, and more on behalf of a major brand(s), whether in-house or agency side, and who has a strong track record of building and leading high-performing teams. In this role, you will lead the charge in elevating and expanding Pinterest’s social presence to reflect our position as one of the world’s most creative and loved brands. 

What you’ll do:

• Develop and execute a comprehensive global social media strategy aligned with Pinterest’s brand identity and objectives.
• Identify emerging social media trends and platforms to keep Pinterest at the forefront of digital innovation.
• Lead, mentor, and inspire a talented team of social media professionals.
• Cultivate a collaborative and innovative team culture that encourages creativity and drives results.
• Engage the best creative partners for our needs and oversee the creation of engaging, shareable, and on-brand content, including visuals, videos, and written content.
• Ensure content is tailored to resonate with different social media platforms and specific audiences.
• Further build our community management discipline to ensure we are actively engaging with users, responding to comments, messages, and feedback.
• Ensure best-in-class social tooling to monitor conversations and sentiment to help us maintain our positive brand image.
• Utilize data analytics tools to measure the impact of social media campaigns and derive actionable insights.
• Provide regular performance reports and recommendations to key stakeholders.
• Collaborate closely with marketing, PR, policy teams, and other stakeholders to ensure consistent messaging and integrated campaigns.
• Leverage social media for product launches and promotional activities.
• Develop and implement crisis management protocols to handle social media issues and emergencies effectively.

What we’re looking for:

We’re looking for a strategic thinker with a passion for social media, a creative mindset, and a history of building successful social media teams, strategies and campaigns. 

• You have extensive experience (12+ years) in senior social media roles, ideally working for, or with, large global brands. Experience in B2C and B2B a plus.
• You have a proven track record of developing and executing successful social media strategies  that demonstrate measurable business impact, as well as a record of significantly growing a brand’s following and engagement across channels. 
• You have strong leadership and team management skills, with 6+ years of management experience.
• You possess in-depth knowledge of social media platforms, trends, and best practices.
• You are proficient in data analysis and data-driven decision-making.
• You have exceptional written and verbal communication skills.
• You have experience dealing with crisis management, mobilizing teams to respond to challenging corporate situations through social
• You love Pinterest and the inspiration and manifestation it enables.
• You have a finger on the pulse of culture, with attention paid to what’s happening in entertainment, fashion, beauty, design, food and more. 
• You put a high bar on creative excellence - and understand how definitions of excellence need to change on a channel-by-channel basis. 

Our PinFlex future of work philosophy requires this role to visit a Pinterest office for collaboration approximately 1x per quarter. For employees not located within a commutable distance from this in-office touchpoint, Pinterest will cover T&E. Learn more about PinFlex here.

This position is not eligible for relocation assistance.

#LI-REMOTE

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

Our Commitment to Diversity:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic under federal, state, or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require an accommodation during the job application process, please notify accessibility@pinterest.com for support.